Famed music producer/songwriter Jermaine Dupri is unleashing a different type of creation on consumers with his new So So Def clothing line.
The limited edition collection, which will include co-branded hooded jackets, t-shirts, hats, belts and belt buckles, will be sold at 200 better specialty and boutique stores across the United States beginning in April.
The venture marks the first time Dupri has stepped into the fashion arena, as he partners with Blink 182 and +44 rocker Travis Barker’s clothing company, Famous Stars and Straps, for the project.
The pair developed the concept and created the designs for the Famous Stars and Straps and So So Def line, which was unveiled earlier this month at the MAGIC fashion and apparel trade show in Las Vegas.
Dupris is the latest celebrity to debut a new line of clothing.
Dupri’s clothing line comes on the heels of the Grammy award winning hitmaker’s appointment as the new president of Island Records Urban Music, a new division of the Island Def Jam Music Group (IDJ).