Nationally syndicated
radio personality and popular VJ Big Tigger has been selected to be the spokesperson
for one of the world’s leading cognacs, Courvoisier. According
to representatives for Courvoisier, Tigger was chosen as national spokesman of
the brand because of his endeavors on television as former host of BET’s 106
& Park and the long-running series Rap City, as well as his efforts
on radio, via his nationally syndicated show, Live In The Den with Big Tigger.
Hispopular image will appear in the "Welcome to the House of Courvoisier"
print advertising campaign, which will include advertising, posters, and point-of
sale merchandising that deals with any Courvoisier product. “The
Courvoisier brand is one I am proud to be associated with,” Tigger said.
“It symbolizes incomparable quality, a luxurious lifestyle and privileged
access to which my fans and Courvoisier consumers aspire. I look forward to this
relationship with the brand as spokesperson for House of Courvoisier and envision
only a positive and rewarding outcome."Tigger
will interact with his fans at "House of Courvoisier" events throughout
the year. The
star-studded events will be held at luxurious locales and aims to provide guests
the best in music, food and signature Courvoisier cocktails. "We
are delighted to bring Big Tigger on board to represent the brand," said
Courvoisier’s spokesperson Allen Spence. “He will bring an unprecedented
level of access to our core consumer, as we continue to offer our consumers a
luxury experience along with access to influential movers and shakers, an the
hottest entertainers and the finest blend of Cognac that dates back to Napoleon
Imperial Court.”In
addition to his latest business ventures, Big Tigger runs his charitable organization,
The StreetCorner Foundation. The
non-profit focuses on HIV and AIDs awareness and education.
