Castrol
Syntec, a high-powered synthetic oil company, has tapped Hip-Hop heavyweight Funk
Master Flex to host a new reality television series called Castrol Syntec Car
Wars, debuting Apr. 1."We’ve
had a great experience with Flex and are looking forward to continuing our relationship
with him and supporting our new show ‘Castrol Syntec Car Wars,’" Melanie
Losey, Castrol Syntec brand manager said. "Flex’s
enthusiasm and love for cars is inspiring and we’re excited to have our highest
performing motor oil brand, Castrol Syntec, alongside him.”The
reality series will showcase four car show enthusiasts in a six week race to customize
their vehicles. Castrol
Syntec Car Wars will air on ESPN2 for seven consecutive weeks, and after every
week, the four contestants will show off their car customization skills and unique
rides to win the Castrol Syntec “Best in Show” award and a grand prize
of $10,000.The
Castrol Syntec Car Wars finale will be filed in Atlantic City, N.J. at
Flex’s Celebrity Car and Bike Show. All seven episodes will also be available
online at www.castrol.com/carwars.“I’m
pumped about my new show, ‘Car Wars,’ and I’m thrilled to get the
fans involved,” Funkmaster Flex said. “Also, I’m excited to work
with Castrol Syntec and we plan to incorporate that same excitement and energy
into the show."The
DJ/Car enthusiast, first worked with Castrol Syntec in 2005 in an effort to advertise
the brand to Flex’s fans. Castrol
Syntec became the exclusive motor oil for all properties operated by Funk Flex’s
business entity, also called Team Baurtwell.
