Months after boycotting
Louis Roederer Cristal, Jay-Z has found a new bubbly to enjoy.According
to reports, the rap mogul is close to signing a deal to endorse Ace of S####,
an Armand De Brignac champagne featured in the rapper’s video for his hit song
"Show Me What You got."Jay-Z
also mentions Ace of S#### in the hit single and in the video, the rapper is seen
opening a brief case during a card game. The
brief case contains a bottle of Armand de Brignac, known for its solid gold-plated
face and Ace of Spades shaped label.Although
the deal isn’t official, Armand de Brignac president/CEO Brett Berish welcomed
the attention his brand has received from Jay-Z."Jay-Z
has always demonstrated the highest standards and finest taste, and we’re honored
to see Armand make an appearance in ‘Show Me What You Got,’" Berish said
shortly after the video premiered. "Armand’s unmatched taste and package
are a perfect fit for the video."The
demand for the champagne has spiked since Jay-Z’s endorsement. Last week, 100
cases of the pricey champagne were stolen from a Florida distributor.The
potential new deal comes amidst Jay-Z’s boycott of Louis Roederer Cristal last
year, after the brand’s managing director Frederic Rouzaud distanced the bubbly
from its Hip-Hop clientele in an interview with The Economist magazine.
As a
result, the rapper rejected the brand, pulling it from his 40/40 sports bars.
