Dawn Raid Founders Liquidate Company, Artists’ Status in Question

Bad business decisions

as well as a decline in revenue have been cited as the reason for the demise of

South Auckland, New Zealand Hip-Hop record label Dawn Raid, which left a mark

on the international music scene. According

to The New Zealand Herald, the company, whose artist roster included Aradhna,

Savage,

Adeaze

and Deceptikonz,

was put in to voluntary liquidation on Thursday (Apr. 19) by its founders Andy

Murnane and Danny "Brotha D" Leaosavai’i.While

Dawn Raid was "an exciting and fun journey for us, our artists and our dedicated

fans over the last 10 years" for the duo, Leaosavai’i told The New Zealand

Herald: "it’s a sad day for all involved and we want everyone to know

that we view Dawn Raid as a success and we look forward to new opportunities in

the future."During

its tenure, Dawn Raid expanded beyond its beginnings as a clothing label at the

Otara flea markets to become a multi-layered entertainment firm, as well as one

of the biggest and most influential Hip-Hop labels in New Zealand/Australia area.The

company was noted for representing and recording top local Hip-Hop artists as

well as producing a fashion range and running a graphic design business. As

for the status of Dawn Raid’s artists, liquidators are currently considering

whether their contracts can be assigned to companies who may want to take over

the business. Although

the Inland Revenue Department is the preferential creditor, there are various

secured creditors waiting in the wings for any payout from Dawn Raid’s assets.

The

company’s physical assets, which were removed in March, were in safe storage

and insured.

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