Gucci Mane Launches Label Under Asylum/Atlantic; Preps New LP

Rapper Gucci Mane has formed So Icey, a new record label with Czar Entertainment that will release his third album, which will be distributed by Asylum/Atlantic Records.


Gucci Mane, born Radric Davis, has sold over a half million albums independently, mostly fueled by his hit 2005 hit “Icey,” which featured Young Jeezy.


The two rappers engaged in a bitter feud over whose album the song would appear on and after trading insults on mixtapes, the situation escalated when Gucci Mane was hit with murder charges, after a man allegedly affiliated with Young Jeezy was shot and killed during a botched robbery attempt in May 2005.


The charges against Gucci Mane were eventually dropped and the rapper released his 2005 debut, Trap House, which was released on Big Cat Records.


“It was a great coup for us to land Gucci Mane,” said Todd Moscowitz, President of Warner Music Group’s Independent Label Group (ILG). “He’s one of the most charismatic and acclaimed rappers on the street, with an extraordinary life story and the authenticity and talent to back it up.”

Craig Kallman, CEO and Chairman of Atlantic Records, labeled Gucci Mane a “brilliant and fantastic character.”

“Since releasing his first album two years ago, he has emerged as a compelling true-life storyteller with a unique voice and undeniable star power,” Kallman stated. “I am thrilled to welcome Gucci and his So Icey label into the Atlantic and Asylum family.”

The untitled album is slated to hit stores this summer and features appearances by Pimp C., Rich Boy, R&B group Silk and others. Producers on the album include Nitty, SupaSonics, Butta, Shorty Red and Zaytoven.

Gucci Mane recently released three new songs, “Pills,” “Bird Flu,” and “Freaky Gurl.”


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