Lets face it; an instrumental album is a tough release to sell; no words, no verses, no hooks. Just beats. And with the release of Louder (Nature Sounds), producer Ayatollah is now on his third instrumental release. Ones undoubtedly heard his sound: just check Mos Defs Ms. Fat Booty from 1999s Black on Both Sides or Styles Ps My Life from 2002s Soundbombing III.The new album from the New York production icon is yet another journey into the soul, funk and R&B influenced mind of Ayatollah. With Hip-Hop influences ranging from Marley Marl and the 45 King to Pete Rock, all producers with heavy weight to their names, Ayatollahs Louder is a bridging of sinister sounds and slower, more rugged drum patterns; blending the predominant style of production from early 1990s Hip-Hop with more modern flare.Songs such as Chariots of Gods, A Cold Feelin Rakim Joint, Pound Cake and Basically all personify Ayatollahs influence of classic Hip-Hop sounds; grilling bass lines and thunder-pouncing drums. At the same time, Ayatollah is able to implement synthetic tweaks overtop the heavy underbelly of the song. The man even makes the popular comic turned television show Peanuts theme song into pure Hip-Hop.Where Louder differs from his previous releases, both 2006s Now Playing and Listen, is in the albums consistency. Now Playing features much more sampled vocals sprinkled throughout, and implements two instrumentals Inspectah Deck used for his 2003 album The Movement. Listen, in terms of production, is much broader; with music ranging from slow and syncopated to up-tempo. Louder is much more focused in its execution, a correct blend of Ayatollahs previous two releases with an added element of maturation.