Hip-Hop turntablist Rob Swift is making good on his vow to give back to the art of DJing with his upcoming DVD, As the Technics Spin.
The DVD, which was directed by Eljay Williams, offers a glimpse into Swifts creative process as the X-ecutioners member creates his classic battle/showcase sets and reveals the origin behind his style of Djing.
According to Swift, As the Technics Spin falls in line with his goal of expanding his musical reach among fans.
“When I decided to break out of my bedroom and expose myself to the DJ community, I had one main goal: to give back to the art form, Rob Swift told AllHipHop.com in a statement. A lot of upcoming DJs strive to emulate those they look up to. I worked towards being different from my influences because, in order for me to have an impact on the DJ world, I had to figure out how to birth a new approach to DJing. I achieved this by thinking outside of the box and challenging myself to incorporate the various forms of music [predominantly Latin and Jazz] I was introduced to as a youngster by my father and older brother.”
As the Technics Spin is the follow-up to Swifts first DVD, As the Tables Turn.
The Jackson Heights, Queens native is noted for his appearance in the DJ Documentary Scratch, as well ass collaborations with various artists like Fat Joe, Cypress Hill, Blue Man Group, Herbie Hancock, Bob James, Linkin Park and Good Charlotte.
This year, Swift became the first Hip-Hop DJ to be invited to perform at the Savannah, Georgia Jazz Festival.
An up-close look at Swifts creativity is not the only thing found on As the Technics Spin, as the video highlights behind the scenes footage of Swift’s involvement with aspiring DJs at the Scratch DJ Academy in New York City.
Fans will also be privy to the disc spinners method behind selecting his records and deciding what sections to manipulate as well as the development of his actual routines.
DJ Rob Swifts As the Technics Spin is slated to hit stores on March 10, 2009.
To coincide with the DVDs release, the turntablist will embark on a series of tours between February and June 2009 in North America, South America, Europe, Asia and Australia.