Currently on his Southern City Tour, producer and CEO of So Slimm Entertainment, S. Fresh, is at the point in his career where his name should be a household name; coming to a pc screen near you.
The humble and conversational creative artist expressed a great deal of his character – it was indeed a great pleasure to speak with an artist who is deserving of said spotlight.
The Grambling State honor’s graduate launched his entertainment empire in 2000 with the hopes of being the silent boss however as fate would have it, he emerged from behind the desk to behind the m-i-c.
Besides pushing his hot single featuring Lil Boosie, “Ask Dem”, he is dropping the “Get It Out The Mud” Mixtape, which can be purchased online.
DigiWaxxMedia: So how did you get started? S. Fresh: Started out throwing parties and concerts.
From there I started my own label and began producing artists on the label. I then became an artist myself and started fulfilling dreams of mine, carrying out my goals and focusing on where I was headed. I had the passion and drive most artists didn’t have, so I’m just doing my own thing now.
DWM: So where are you from originally? SF: Shreveport, Louisiana. It’s outside of New Orleans.
DWM: Where do you currently reside?
SF: I’ve been in Dallas, Texas for 4 years but I’m rarely here. I travel a lot doing shows and networking a lot.
DWM: I hear the “Ask Dem” record is Buzzin in the streets? I Love you and Boosie together.
SF: Yeah, it started as a street record in the strip clubs. I made a remix w/ Lil Boosie which took it over the top. Then we filmed a Video and it was over!!! We spinnin on like 20 different stations and the video was posted on a bunch of websites. Google me baby (Laughing)
DWM: So who are you influenced by? What musicians do you admire?
SF: Andre 3000, Kanye West, jay Z and Diddy
DWM: Ahhhh, those are men with REAL Swagger, aye?
SF: Yea, I feel I am on their level and can compete with them. I don’t want to only do music; I want to do other things as well.
DWM: So tell me about your album. How would you categorize it?
SF: It’s definitely Hip Hop of all types. It’s not that trap music though. It entertains you; party, feel good music. It’s also music for the ladies. Music with a message I am trying to get across.
DWM: You’re doing shows and all, where have you been and have you opened up for any big name acts?
SF: I’ve opened for Plies, Rick Ross, Young Jeezy and a few other people. I’m all over the place!. I Just came back from performing at the Southern Entertainment Awards in Mississippi. I just finished touring in Atlanta, Houston, Tennessee and I’m headed to Louisiana next. I’m doing a show with Young Jeezy on April 17th and then doing a show with Gucci Mane April 19th in Dallas. So I’m trying to KILL them this year.
DWM: Oh, that’s what’s up! Okay, so getting back to the album, who are some producers you’ve worked with?
SF: Drumma Boy (Young Jeezy, Rocko, Plies), who produced my first single. C Gutta (Young Dro, TI, Young Jeezy) and Pat the Producer (Young Buck). I also work with in-house producers a lot.
DWM: Anyone you want to mention or show love to in your final remarks?
SF: BJ Beats, who produced “Shawty Really Love It” and “Ask Dem” which features Lil Boosie. The whole SSE Squad, Management Team and In-House Staff!
DWM: It was a pleasure!…. S Fresh’s debut album, Heart of Da City, is still in the production stages.
In the meantime, be on the lookout for the mixtape “Get It Out The Mud” dropping this month.
Also, check out his trendsetting skilled tracks located on MySpace, www.myspace.com/SFresh23, be sure to follow him on twitter – www.twitter.com/ItsSFresh.
