In a recent interview, AllHipHop.com got up with DJ Drama in Atlanta where the mixtape legend chronicled his formative days as spin maestro and how he established himself as a prominent force in the industry. The early years started in his native Philadelphia, Pennyslvania, where he would call local stores and pass out free mixtapes in order to build his base. That based would grow like a fungus, but it was one that he cultivated.
In marketing himself, Dram made certain fans automatically knew – on sight – that his material contained new, quality music. The now Atlanta resident admits times have changed since he first began, but mixtapes are still an important resource for upcoming artists to use.
Check out DJ Drama as he reveals some secrets and lots of wisdom about his rise to fame and fortune.