Multi-platinum artist and Black Eyed Peas member Fergie has announced a new partnership with Avon Products, Inc to create and market her first exclusive fragrance.
Previously, Avon was known to focus on actors for endorsements, such as Patrick Dempsey, Reese Witherspoon, and Courtney Cox.
On the Fergie selection, Avon Senior Vice President and Global Brand President Jeri Finard stated the Hip-Hop group member portrays the self-determination Avon looks for in celebrity partnerships.
“[We’re] excited to team up with Fergie because she is a strong, confident woman who stays true to herself and her beliefs,” Finard explained. “She inspires others with the empowering message that anyone can make their dreams come true.”
Fergie will be hands on during the process, and give direction regarding the fragrance’s scent, packaging, name, and eventual marketing campaign.
The Black Eyed Peas’ latest album, The E.N.D., was released on June 9 and to date has sold over 1.1 million copies.
In addition to her group success, Fergie is currently filming a new movie entitled Nine, starring Nicole Kidman, Kate Hudson, and Daniel Day Lewis.
At press time, Fergie’s Avon fragrance is targeted to launch internationally in August 2010.
Its U.S. debut will commence in November 2010.
