(AllHipHop News) Hip-Hop DJ Funkmaster Flex has announced a partnership with Flowmaster Mufflers today (March 15) in addition to revealing a new television show in the works.
Funkmaster Flex will showcase Flowmaster’s products on his eight-city cark and bike tour, in addition to using the exhaust specialists’ products in his new show Funk Flex Full Throttle.
During each episode of Funk Flex Full Throttle, the DJ showcases the latest rides and details the performance enhancements he makes to his own automobiles.
“Flowmaster gearheads, customizers, rodders and young tuners are a group of unique individuals that are defining the creative future of the auto industry each time they step on the gas pedal,” Funkmaster Flex said. “I hope my tour, radio and TV shows provides an excellent platform for Flowmaster to showcase their products and inspire these aficionados with new exhaust technology ideas and keep things poppin’ in 2010.”
According to Flowmaster’s CEO Winnie Flugger, the deal with Funkmaster Flex was a strategic move to promote the company’s products to the lucrative Hip-Hop market, which is known for its enthusiasm for automobiles.
“We’re really pleased to have connected with Flex for 2010 and see the bond between our groups as a great way to further increase the Flowmaster message and brand to a loyal audience of fans and soon to be fans of our product,” Flugger said.
Funk Flex Full Throttle will debut on a cable network this April.
