What do you a call an unsigned rapper who has developed a brilliant marketing
technique, been co-signed by super producer Don Cannon, recorded with a list of
Grade A artists, and has amassed a dedicated following? You call him
GhostWridah. The 26 year old rapper, born Troy Jeffery is living the L.Y.F.E.
that for some years was merely a notion of what could possibly be.
GhostWridah not only asserts that, “The most
important thing in this business is your grind, he also lives by these words,
displaying a work ethic that is inevitably notable. If you ain’t determined,
then honestly, this is the wrong business for you,” says the MC from South Miami who has
ghost written for known household names, now on the verge of becoming a generally
AllHipHop.com: You have a flow that is different from
most southern rappers, were you born and raised in Florida?
GhostWridah: Yes, born and raised in South
Miami, Dade County. Contrary to common belief,
I am a Miami native.
AllHipHop.com: Who was your biggest influence?
GhostWridah: My brother. I always wanted to be like
him when I grew up. He was a rapper when I was younger and seeing [him] fall in
love with the Hip-Hop culture inspired me to want to be apart of it as
AllHipHop.com: Who were your musical influences?
GhostWridah: Musically, I was influenced by lyricism.
I was only drawn to artist that wrote music that challenged me to think about
what they said. I guess that’s one of the reasons my sound is so
different. I was wowed by Outkast the first time I listened to a single
on a cassette tape. It was a breath of fresh air as well as an alternative to
the “Booty Music” I was used to hearing growing up in the 90’s. I also enjoy acts like the Pharcyde, and Dr. Dre’s The Chronic album. All to which I credit my
older brother for introducing me.
AllHipHop.com: What made you pursue a career in music?
GhostWridah: Listening to music for the first time
was such a euphoric experience for me. I mean here you have this empty beat,
which is equivalent to an artists’ canvas — You can paint whatever you’re
feeling with no rules or limitations. Knowing that Michael Jackson‘s Thriller started with an idea and
ended up being awarded 8 Grammys and becoming the largest selling album of our time,
is incredible to me, to say the least. The sky is literally the limit when it
comes to music. Nothing else gives me that feeling. When I went back and
started listening to the music of my mothers generation, I was blown away.
There is nothing like hearing Sam Cook
or Stevie Wonder for the first time,
nothing. Times like these are my inspirations and partly the reason I even make
AllHipHop.com: Were you a ghostwriter first, or an
GhostWridah: I was both. When I was in 9th grade I
had a group and I would write music for everyone in it. They just wanted to rap.
I remember they’d say “write me a verse like Nas, cuz” [laughter]. I didn’t mind — it was more like
practice for myself. I enjoyed it and I still do to this day. That’s how I got
the name. I don’t even want to tell you what my rap name before GhostWridah
was. It was horrible [laughter]!
AllHipHop.com: When you’re writing, how do you know if
youll offer the song to another artist or keep it for yourself?
GhostWridah: I don’t, I just make music for me. I go
into [ghost] writing mode only upon request. If someone needs a record I’ll
gladly go in for them as long as the check is right!
AllHipHop.com: What collaborations have you done thus
GhostWridah: Let’s see I’ve worked with Lloyd, Pall Wall, Shawty Lo, Smitty, Malik Yusef, just recently Billy
Blue (over a Timbaland track),
and I have something with Stat Quo
in the works. Its kind of crazy that Ive had all of these features without a
deal. I credit having great relationships and preparedness for that.
AllHipHop.com: What do you feel was your breakout period?
GhostWridah: I’d say it started between the
time of my last mixtape release [305s & Heartbreak] up until now. I’ve been
working hard at this for 10 years, since I was 15, but it seems like people
really got it” this past year. I also believe I really found myself as an
artist over these past 2 years so I guess it all worked out. I’m making the
most honest music I’ve ever made, and the fans love it. It’s a blessing.
AllHipHop.com: With all of your earned success, have
you considered moving forward independently? Or do you have an idea of who you
are going to work with as far as a label goes?
GhostWridah: Big Chuck (President of Poe Boy &
CEO of the Hiram Group) and I have some major situations in the works! Don
Cannon is heavily involved as well. I won’t say much as of right now, but I
will say that God has been extremely good to me! Just pay close attention.
AllHipHop.com: Is there a team of individuals that you
co-function with when it comes to music or other projects?
GhostWridah: Yes. I work with LowKey & Rem who
make up the production side of The L.Y.F.E. music. Those guys have become the Kanye & Jus Blaze to my Blueprint
— Great producers!!! I’m also working closely with Last Rights clothing, an
upcoming line already being worn by the likes of Young Jeezy, Ludacris, and
Brisco. We have a few tricks up our
sleeves this year as well. I really believe in their brand and they believe in
mine, plus I’m into fashion heavy! As I said earlier, Big Chuck and I are working
on something special too. Shouts to the online promo team: Fara, Nygee, and Mogeezie.
AllHipHop.com: What has been your biggest
GhostWridah: Well I’m so young in the business that I
think I’ve yet to experience that, but I have had some incredible moments: meeting
Dr. Dre, listening and working on Detox for a day with him, Che, Stat Quo and the rest of the team was
THE GREATEST experience musically I’ve ever had. I’ll never forget it. I
learned so much in one day from those guys and I’ll never forget it.
AllHipHop.com: Explain your company L.Y.F.E.?
GhostWridah: Well my company, like myself, has gone
through many changes over the years. I knew I wanted to create my own dynasty
one day and I wanted a name I could live with, be proud of when I see it, something
that was a direct representation of who I am as an artist. Funny story is I
actually came up with this name in the shower. I do a lot of thinking in my
bathroom [laughter], but yeah we all want to live “The Life” but what
does it mean to do that. For me it was a simple change of spelling and an
acronym “Live Your Future Everyday”. Thats what we must do.
Appreciate the present, learn from the past and live for the future — Live The
AllHipHop.com: A lot of artists have been releasing mixtapes
that have better content than their albums. What can fans and listeners expect
from your album that they havent gotten from The Rulers Back or 305s &
GhostWridah: A More in depth look at who
I am — more than just catchy choruses and hot punchlines. I want to give my
audience a body of work that will allow them to be entertained and educated.
Like the writing on my new single “Red Bottoms,” the album will be very
entertaining, but very insightful as well.
AllHipHop.com: Explain how the Red Bottoms track came
GhostWridah: Wow [laughter]. Where do I start? Okay so the Red Bottoms
story, as the producer of the great record calls it, is funny. I was at Poe
Boy studios recording, and I was given a track I was told would be a go to use
because of the relationship this particular person had with Don Cannon. I thought the beat was
super dope! I actually had it for about two weeks before I even touched it. So
finally I write the song after having a few conceptual & directional
changes. It took the engineers, producers (MBW), and I four days to get the
song recorded properly. I demoed it, rewrote verses, switched up a few flows,
whatever it took to ensure the song would be great. So once I knew it was
ready, my team and I started going crazy with the online promo. Three weeks in
advance I went berserk on the net. Almost, if not every Twitter post was about
#Redbottoms. I made some people believe this was the biggest record of the year
before they had even heard it. So on February 15th at 8:06 pm, I pushed the RED
button on Red Bottoms. The internet went into a frenzy! The responses were
all positive and the outcome was great! It wasn’t until the song reached Don
Cannon and he spazzed out via Twitter that I realized the track wasn’t cleared
by him — But when he heard it, he loved it! We built a working relationship
and the rest is history!
AllHipHop.com: Anything else you want to share wit the
Love with My Future EP which was an LP will be released soon. I’m taking
my time with this one to ensure the release of a classic! Also, I will be
making an announcement very soon to let my family and friends know who I will
be signing to. Thanks to every fan and supporter of the GhostWridah brand. I
appreciate every single one of you! Real words.
Visit GhostWridah atTwitter.com/_GhostWridah_