Lost Boyz Working On New LP; Land Endorsement Deal With Eyewear Co.

(AllHipHop News) South Jamaica, Queens Hip-Hop group the Lost Boyz have added two new group members to the lineup and are gearing up for a new studio album. The group has added members Dramatic Da DJ and Black Smoke to the group, which includes Mr. Cheeks and Pretty Lou. Another member, Freaky Tah, was gunned down in the streets of Queens in 1999, at the age of 27.  In addition to releasing new material this year, the group will be featured in Forever K. Michael Collection’s new advertising campaign, “From Day, Till Dark.”The Lost Boyz will be featured in print, television and online advertisements for the latest collection of Forever K. Michael eyewear, which pays tribute to artists who inspired the company’s founder, Khristian Michael. “We’re happy to be a part of the Forever K. Michael [artist] campaign. Inking an endorsement deal with Khristian Michael was a no-brainer because his designer eyewear is crisp, classic, and universal–just like our music,” said the Lost Boyz about the new venture.“The Lost Boyz remind me of a timeless entity, when something isn’t trendy, it never goes out of style,” added Khristian Michael. “Their sound and energy has continued to resonate in their fans over a decade, and that’s what I’m looking to achieve with the new campaign—as well as the entire collection.”In addition to the new album and endorsement deal, The Lost Boyz are fearing up for a tour of the United States.

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