Lil Wayne’s Trukfit Brand Heading to Macy’s Stores

(AllHipHop News) Rapper Lil Wayne continues to expand his Trukfit clothing brand with a new distribution deal via Macy’s department stores.

Lil Wayne’s new Trukfit clothing line will land in select Macy’s across the country, in addition to Macy’

T-shirts, sweatshirts, and hats will be available from the brand starting on June 1.

“Trukfit is a state of mind,” said Mike Morris, Trukfit brand director. “It is about being oneself, having fun, being free and being able to express all these elements. We are thrilled to be able to offer Trukfit at Macy’s, an iconic retailer with as much as energy and heart as our brand. Lil Wayne is a favorite rapper and Macy’s is a favorite shopping destination – a perfect fit!”

Trukfit, which is an acronym for “The Reason You Kill For It,” is a streetwear brand, that draws influence from music, art, and action sports.

To celebrate the launch of Trukfit at Macy’s, Lil Wayne will make a special appearance at the Beverly Center in Los Angeles on June 1.

He will be accompanied by close friend and professional skateboarder, Stevie Williams, who is the founder of the company, DGK.

The first 10 fans to purchase $150.00 in merchandise from Trukfit, DGK, or both, will be invited to a special meet and greet with Lil Wayne and Williams.

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19 Responses to “Lil Wayne’s Trukfit Brand Heading to Macy’s Stores”

  1. TheBoxcarHobo

    Wack ass brand with a wack ass name by a wack ass dude. Go sit ur ass down somewhere Wayne…in the words of the late great Pimp C “Take that monkey sh*t of, u embarrassing us”

  2. tbirdandkoolaid

    I think he’s just on some spokesman type of deal. Unless I see his name at CEO or something on paper then I’m going to stay thinking that.

    Just like i hate to call a rat a rat unless I seen paperwork. I’m not to call this his company

  3. John

    I hope dat ain’t dat bullshit he be wearing in his videos!  Because if it is, you’ll see dat shit on the CitiTrendz clearance rack by September.

    • Brick Soulja

      Yes!!! You should ask all of the kids and single mothers in New Orleans that question. Lil Wayne always gives back to our community in New Orleans, so calm down with that drama, clown.

    • John

       This is why man. here is an article you all should read.

      After more than 20 years, I’ve finally decided to tell
      the world what I witnessed in 1991, which I believe was one of the
      biggest turning point in popular music, and ultimately American society.
      I have struggled for a long time weighing the pros and cons of making
      this story public as I was reluctant to implicate the individuals who
      were present that day. So I’ve simply decided to leave out names and all
      the details that may risk my personal well being and that of those who
      were, like me, dragged into something they weren’t ready for.

      the late 80’s and early 90’s, I was what you may call a “decision
      maker” with one of the more established company in the music industry. I
      came from Europe in the early 80’s and quickly established myself in
      the business. The industry was different back then. Since technology and
      media weren’t accessible to people like they are today, the industry
      had more control over the public and had the means to influence them
      anyway it wanted. This may explain why in early 1991, I was invited to
      attend a closed door meeting with a small group of music business
      insiders to discuss rap music’s new direction. Little did I know that we
      would be asked to participate in one of the most unethical and
      destructive business practice I’ve ever seen.

      The meeting was
      held at a private residence on the outskirts of Los Angeles. I remember
      about 25 to 30 people being there, most of them familiar faces. Speaking
      to those I knew, we joked about the theme of the meeting as many of us
      did not care for rap music and failed to see the purpose of being
      invited to a private gathering to discuss its future. Among the
      attendees was a small group of unfamiliar faces who stayed to themselves
      and made no attempt to socialize beyond their circle. Based on their
      behavior and formal appearances, they didn’t seem to be in our industry.
      Our casual chatter was interrupted when we were asked to sign a
      confidentiality agreement preventing us from publicly discussing the
      information presented during the meeting. Needless to say, this
      intrigued and in some cases disturbed many of us. The agreement was only
      a page long but very clear on the matter and consequences which stated
      that violating the terms would result in job termination. We asked
      several people what this meeting was about and the reason for such
      secrecy but couldn’t find anyone who had answers for us. A few people
      refused to sign and walked out. No one stopped them. I was tempted to
      follow but curiosity got the best of me. A man who was part of the
      “unfamiliar” group collected the agreements from us.

      after the meeting began, one of my industry colleagues (who shall remain
      nameless like everyone else) thanked us for attending. He then gave the
      floor to a man who only introduced himself by first name and gave no
      further details about his personal background. I think he was the owner
      of the residence but it was never confirmed. He briefly praised all of
      us for the success we had achieved in our industry and congratulated us
      for being selected as part of this small group of “decision makers”. At
      this point I begin to feel slightly uncomfortable at the strangeness of
      this gathering. The subject quickly changed as the speaker went on to
      tell us that the respective companies we represented had invested in a
      very profitable industry which could become even more rewarding with our
      active involvement. He explained that the companies we work for had
      invested millions into the building of privately owned prisons and that
      our positions of influence in the music industry would actually impact
      the profitability of these investments. I remember many of us in the
      group immediately looking at each other in confusion. At the time, I
      didn’t know what a private prison was but I wasn’t the only one. Sure
      enough, someone asked what these prisons were and what any of this had
      to do with us. We were told that these prisons were built by privately
      owned companies who received funding from the government based on the
      number of inmates. The more inmates, the more money the government would
      pay these prisons. It was also made clear to us that since these
      prisons are privately owned, as they become publicly traded, we’d be
      able to buy shares. Most of us were taken back by this. Again, a couple
      of people asked what this had to do with us. At this point, my industry
      colleague who had first opened the meeting took the floor again and
      answered our questions. He told us that since our employers had become
      silent investors in this prison business, it was now in their interest
      to make sure that these prisons remained filled. Our job would be to
      help make this happen by marketing music which promotes criminal
      behavior, rap being the music of choice. He assured us that this would
      be a great situation for us because rap music was becoming an
      increasingly profitable market for our companies, and as employee, we’d
      also be able to buy personal stocks in these prisons. Immediately,
      silence came over the room. You could have heard a pin drop. I remember
      looking around to make sure I wasn’t dreaming and saw half of the people
      with dropped jaws. My daze was interrupted when someone shouted, “Is
      this a f****** joke?” At this point things became chaotic. Two of the
      men who were part of the “unfamiliar” group grabbed the man who shouted
      out and attempted to remove him from the house. A few of us, myself
      included, tried to intervene. One of them pulled out a gun and we all
      backed off. They separated us from the crowd and all four of us were
      escorted outside. My industry colleague who had opened the meeting
      earlier hurried out to meet us and reminded us that we had signed
      agreement and would suffer the consequences of speaking about this
      publicly or even with those who attended the meeting. I asked him why he
      was involved with something this corrupt and he replied that it was
      bigger than the music business and nothing we’d want to challenge
      without risking consequences. We all protested and as he walked back
      into the house I remember word for word the last thing he said, “It’s
      out of my hands now. Remember you signed an agreement.” He then closed
      the door behind him. The men rushed us to our cars and actually watched
      until we drove off.

      A million things were going through my mind
      as I drove away and I eventually decided to pull over and park on a side
      street in order to collect my thoughts. I replayed everything in my
      mind repeatedly and it all seemed very surreal to me. I was angry with
      myself for not having taken a more active role in questioning what had
      been presented to us. I’d like to believe the shock of it all is what
      suspended my better nature. After what seemed like an eternity, I was
      able to calm myself enough to make it home. I didn’t talk or call anyone
      that night. The next day back at the office, I was visibly out of it
      but blamed it on being under the weather. No one else in my department
      had been invited to the meeting and I felt a sense of guilt for not
      being able to share what I had witnessed. I thought about contacting the
      3 others who wear kicked out of the house but I didn’t remember their
      names and thought that tracking them down would probably bring unwanted
      attention. I considered speaking out publicly at the risk of losing my
      job but I realized I’d probably be jeopardizing more than my job and I
      wasn’t willing to risk anything happening to my family. I thought about
      those men with guns and wondered who they were? I had been told that
      this was bigger than the music business and all I could do was let my
      imagination run free. There were no answers and no one to talk to. I
      tried to do a little bit of research on private prisons but didn’t
      uncover anything about the music business’ involvement. However, the
      information I did find confirmed how dangerous this prison business
      really was. Days turned into weeks and weeks into months. Eventually, it
      was as if the meeting had never taken place. It all seemed surreal. I
      became more reclusive and stopped going to any industry events unless
      professionally obligated to do so. On two occasions, I found myself
      attending the same function as my former colleague. Both times, our
      eyes met but nothing more was exchanged.

      As the months passed,
      rap music had definitely changed direction. I was never a fan of it but
      even I could tell the difference. Rap acts that talked about politics or
      harmless fun were quickly fading away as gangster rap started
      dominating the airwaves. Only a few months had passed since the meeting
      but I suspect that the ideas presented that day had been successfully
      implemented. It was as if the order has been given to all major label
      executives. The music was climbing the charts and most companies when
      more than happy to capitalize on it. Each one was churning out their
      very own gangster rap acts on an assembly line. Everyone bought into it,
      consumers included. Violence and drug use became a central theme in
      most rap music. I spoke to a few of my peers in the industry to get
      their opinions on the new trend but was told repeatedly that it was all
      about supply and demand. Sadly many of them even expressed that the
      music reinforced their prejudice of minorities.

      I officially quit
      the music business in 1993 but my heart had already left months before.
      I broke ties with the majority of my peers and removed myself from this
      thing I had once loved. I took some time off, returned to Europe for a
      few years, settled out of state, and lived a “quiet” life away from the
      world of entertainment. As the years passed, I managed to keep my
      secret, fearful of sharing it with the wrong person but also a little
      ashamed of not having had the balls to blow the whistle. But as rap got
      worse, my guilt grew. Fortunately, in the late 90’s, having the internet
      as a resource which wasn’t at my disposal in the early days made it
      easier for me to investigate what is now labeled the prison industrial
      complex. Now that I have a greater understanding of how private prisons
      operate, things make much more sense than they ever have. I see how
      the criminalization of rap music played a big part in promoting racial
      stereotypes and misguided so many impressionable young minds into
      adopting these glorified criminal behaviors which often lead to
      incarceration. Twenty years of guilt is a heavy load to carry but the
      least I can do now is to share my story, hoping that fans of rap music
      realize how they’ve been used for the past 2 decades. Although I plan on
      remaining anonymous for obvious reasons, my goal now is to get this
      information out to as many people as possible. Please help me spread the
      word. Hopefully, others who attended the meeting back in 1991 will be
      inspired by this and tell their own stories. Most importantly, if only
      one life has been touched by my story, I pray it makes the weight of my
      guilt a little more tolerable.

      Thank you.

    • youngrob2121

      yup he has been helping in the rebuilding in the NO, built up a couple schools including the one he went to and made them a new track and fiels as well as football and baseball field, since cashmoney was founded every yr the give out hunfreds of turkeys for thanksgiving ect. just because he doesn’t go to news papers and tv stations and talks about all the good things he does for good press like 99% of celebs doesn’t mean he doesn’t give back… it’s just dumb ppl like you that only want to see the bad in ppl even if what they are doing isn’t bad you just want to hate because he is try to expand his bizz… i donlt see anybody complaining about Jay-z expaning his bizz and making as much money as he can, so don’t do it just because it’s wayne finally trying to step up his revenue income.

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