(AllHipHop News) Some people were shocked when Los Angeles Lakers great Kobe Bryant tweeted out a picture of what was perceived to be the cover art for Lil Wayne’s upcoming album Tha Carter V. Wayne spoke with ESPN to talk about how the All-Star and the rap star connected to make that promotional tactic happen.
“My homey Cortez [Bryant] came up with it: What do you think about Kobe tweeting the album art? I’m like, what do I think? That’d be dope,” said Wayne. “So I had the homey hit him up simple procedure: Hey, can you tweet this? And he did. It wasn’t planned or paid. I only went to the homeys as a favor for a friend.”
— Kobe Bryant (@kobebryant) April 29, 2014
The Young Money leader also revealed that it was Kobe that came up with the “Carter V Season” theme for the rollout of the project. That led to Wayne reaching out to boxing champion Floyd Mayweather to assist with the campaign.
“We knew Floyd had a fight coming up. So all eyes were on him. I have his number, so I had my homey hit him up: Can you put this video of Drake out, as a little tease? He did. And it worked,” added Wayne. “That s**t was crazy. I told him I appreciate him. He said he’s down for whatever else. That’s Floyd – down for whatever.”
Wayne also discussed how Tha Carter V is all about “growth,” and the album will present “wiser” thoughts.
“I still say what I want to say – it just sounds better and makes more sense. That all comes with growth and maturity,” said Wayne.