The song’s title doesn’t really equate to what you initially see in this video, yet somehow Big Mont seems to make it all work! Make sure to check out this video all the way to the end because it will shock you.
Al Tariq (aka Kool Fashion) of Beatnuts fame is launching Big City Musik, and one of his first artists is up-and-coming New York lyricist Big Mont. After introducing himself on the Lords Of The Underground remake “New Chief Rocka”, Mont is back with his debut music video “Givenchy”off his upcoming album Communion. Channeling Illmatic-era Nas and AZ, the track finds Mont exploring the meaning of “Life’s A Bitch” in the context of his own journey.