Ford Motor Company recently hosted it’s “Culture Collabs” campaign in Venice Beach. The event included an audiovisual collaboration by iconic music producer Alchemist and artistic crew The Seventh Letter, a DJ set by director, designer and DJ Va$htie Kola, and a surprise performance by singer-songwriter Jhene Aiko.
“Culture Collabs” is an extension of Ford’s “By Design” ad campaign that debuted in October, spotlighting the latest lineup of Ford vehicles. The campaign aligns with the new overall brand expression-highlighted by an energy and cultural relevance that is critical to Ford.
Ford launched “By Design” with an installation in Detroit; the murals there can be seen at Gratiot Avenue and Brush Street. There is a Venice Beach and San Francisco installation as well! Each market collaborates with key influencers. “By Design” features a broad range of Ford cars from Focus Electric to Ford GT, and highlights the passion and innovation that goes into the company’s entire lineup of cars-by design. “Culture Collabs” is the latest example of Ford’s commitment to the multicultural audience. Check out installations by following the hashtag #FordByDesign.