(AllHipHop News) Producer/rapper/art connoisseur Swizz Beatz teamed with Bacardi to celebrate the opening of The Dean Collection’s “Commission: Art Performs” multi-day event.
Swizz has organized the multi-day event, which started yesterday (August 11) as an immersive way to showcase the world’s best artists and musicians.
Swizz strategically launched his event in the South Bronx on August 11, which historians have pegged as the birthdate of Hip-Hop.
“This is a great platform for the artists, because usually, me coming from the music business, I understand how things work,” Swizz Beatz said. “Always, people want to pull from your creativity and take a percentage of this and a percentage of that. I [wanted] to do a concept where the artist keeps 100% of their sales, they don’t have to pay for a booth. They can just celebrate their creativity and their work. It’s an honor to have such an understanding partnership with Bacardi, because we are changing people’s lives here.”
Swizz, A$AP Rocky, A$AP Ferg and Doug E. Fresh capped off the first day of The Dean Collection: No Commission, which features visual art galleries and immersive installations.
Check out the interview with Swizz below.