(AllHipHop News) Rick Ross is adding a luxury hair care line to his business portfolio.
The Florida-bred entrepreneur/artist formed a new partnership with RICH Hair Care.
“This is an amazing new venture for me, and one that I am most excited about. Beauty and hair care are both huge markets,” says Ross. “I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance. Being a supporter of men’s grooming and healthy facial hair in specific, I was more than pleasantly surprised with RICH Hair Care products and had personally used them before this partnership.”
RICH Hair Care launched in 2011 with products now available in over 50 countries.
Items suitable for men and women can be purchased at the company’s website.
“We are extremely excited to partner up with such an icon as Rick Ross. He’s a master of blurring the lines between commercial and entertainment worlds, not to mention his ability to generate a brand halo,” states Indrek Lohmus, CEO of RICH Hair Care.
Ross added, “I’ve always been asked about my beard, hair care and what I use to take care of myself. It was something that I always overlooked until I sat down and really thought about the benefits and the message that could be created by partnering with the great guys at RICH Hair Care. I am excited to build a global network around this new RICH Hair Care venture, continue the entrepreneurial conversations and offer additional exposure to an incredible brand.”
The Rozay-RICH business venture was announced at the “Beauty & Belaire” cocktail event presented by Maybach Music Group.
Ross’ 235-acre Atlanta home served as the site for the party hosted by The Cut Life’s Tahira Joy.