7UP Goes Hip-Hop With 2 Chainz And Sir Mix-A-Lot In New Ad Campaign

2 Chainz, Sir Mix-A-Lot

(AllHipHop News) Atlanta hip-hop star 2 Chainz has teamed with 7UP as part of a new integrated campaign which just launched.

The humorous new spot is slated to ramp up during All-Star Weekend and features the rapper sitting on a yacht with a woman on his lap, while drinks are prepared and served.

Reps for the company said they wanted to show all the ways 7UP could be mixed with drinks.

Rappers like Yelawolf, DJ Quik (“Tonight”) Yelawolf (“Funky S##t”) and E40 (“7 Much”), have all rapped about creating concoctions using the soft drink.

So, 7UP wanted to capitalize on the way the soda is frequently used, according to reps at the company, which leveraged insights from consumer data.

“We didn’t need to look far to realize that people have been using 7UP as a component of their concoctions for decades. We wanted to acknowledge that truth and elevate all the ways in which consumers are enjoying our product,” said Kevin Brandvold, director of marketing for 7UP. “We’re excited that 7UP represents a trusted ingredient to our consumers, and this campaign really brings that idea to life.”

There’s also a “Mix It Up A Little” campaign with legendary “Baby Got Back” rapper Sir Mix-A-Lot.

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