Diddy Launches #WeMissYouBIG Social Media Campaign In Celebration Of Biggie (VIDEO)

(AllHipHop News) On this date in 1997, Christopher “The Notorious B.I.G.” Wallace was killed in Los Angeles.

Twenty years later, Sean “Diddy” Combs is helping to keep his friend’s legacy alive by launching the #WeMissYouBIG social media campaign.

The Bad Boy Entertainment founder called on his 7.7 million Instagram followers to post videos of themselves rapping Biggie’s lyrics.

Diddy wrote on IG:

20 years ago today we lost the greatest rapper of all time, The Notorious B.I.G. We’re celebrating his life through his music and through his legacy today. I want everyone to get involved and rap your favorite Biggie verse, tag me and use the hashtag #WeMissYouBIG

Fans began uploading clips featuring verses made famous by the late Hip Hop icon.

20 years ago today we lost the greatest rapper of all time, The Notorious B.I.G. We’re celebrating his life through his music and through his legacy today. I want everyone to get involved and rap your favorite Biggie verse, tag me and use the hashtag #WeMissYouBIG @badboyent

A post shared by DIDDY (@diddy) on Mar 8, 2017 at 9:00pm PST

@diddy and @badboyent Biggies first verse on Big Poppa. Biggie is my favorite rapper of all time so you know I had to show love to the greatest. #WeMissYouBIG

A post shared by Rustein Merriweather (@rustein_m) on Mar 8, 2017 at 9:41pm PST

#WeMissYouBIG @badboyent

A post shared by ANGELA MARIE B. (@the1angelamarie) on Mar 8, 2017 at 11:04pm PST

March 9th | 20yrs later | Vibing to some of my favorite verses | True fans know it | @diddy @badboyent #WeMissYouBIG #ToshiAdventures #djiosmo #dji #osmo

A post shared by TOSHI (Yoshi With a T) (@toshiadventures) on Mar 8, 2017 at 10:28pm PST

20 Years Ago HipHop Lost One The Greatest EVER.??? #WeMissYouBIG @badboyent @diddy #Warning

A post shared by “GuPac” KING OF⭐⭐⭐ (@gwopgwalah) on Mar 8, 2017 at 9:46pm PST

20 years ago we lost the greatest rapper of all time. Today we celebrate the Notorious BIG’s legacy by participating with Sean @diddy Combs and rapping our favorite biggie verses. Here is my favorite from one of his 1st classics called “Party and B#######” ???@badboyent #wemissyoubig #notoriousbig #instabiggie #brooklynsfinest #readytodie #lifeafterdeath #miami #badboy #bigpoppa

A post shared by Charles Ace (@charles_ace) on Mar 9, 2017 at 3:31am PST

#bigpoppa #WeMissYouBIG

A post shared by Osama Whale-Man (@osama_el700t) on Mar 9, 2017 at 3:00am PST

RIP Christopher “Frank White” Wallace. If you don’t know, ask your Dad, Mom or OG. #WeMissYouBIG —– #DreAllDay #WOYG #Juicy #NotoriousBIG #RIPBIG #March9th #WorkOnYourGame #rap #hiphop #brooklyn #miami #drebaldwin #life #death #celebrate #music

A post shared by Dre Baldwin (@drebaldwin) on Mar 9, 2017 at 2:48am PST