(AllHipHop News) Rakim “A$AP Rocky” Mayers is teaming with Courvoisier to serve as Brand Ambassador for the French cognac company.
The partnership includes A$AP Rocky appearing in print and digital content as well as hosting exclusive experiences as part of the new “Honor Your Code” campaign.
“I think your code is equivalent to your standards and your morals. It’s whatever you believe in. And you should always stand by and honor what you believe in,” says the New York-raised rapper/model. “Courvoisier’s commitment to quality, old-school production methods, design and art speaks to me.”
Gary Ross, Beam Suntory World Spirits Vice President, adds, “As a creator, A$AP Rocky embodies the progressive ideals and bold artistry on which Courvoisier was founded, making him an ideal partner for the brand.”
Shaped by Courvoisier’s over 200 years of dedication to crafting premium cognac, the “Honor Your Code” campaign celebrates influences, lessons learned, and personal convictions.