(AllHipHop News) Singer-songwriter Andra Day has joined with Coca-Cola and McDonald's for the Rise Up ESSENCE Festival program. Those four parties have also partnered with Shazam for a new visual-recognition technology for content distribution.
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As an extension of Coca-Cola's "Share A Coke And A Song" campaign, 40 million cups at select McDonald's restaurants across the country will include lyrics from Day's single "Rise Up." Each product provides an exclusive digital experience where consumers can scan the specially marked Coca-Cola cups and watch the short film I Rise featuring music by Day.
"I am overjoyed to be a part of this program," says Andra Day. "The reach of Coke and McDonald's is undeniable and I'm thrilled these iconic brands are joining forces to inspire local communities through messages of peace and motivation in unique ways. It's an added bonus that they are using the lyrics to 'Rise Up' as a part of those messages."
The Rise Up ESSENCE Festival program offers people the chance to win prizes and view exclusive digital content that focuses on perseverance, community, and achievement from Andra Day and others. McDonald's customers that purchase Coke fountain products will learn how to enter the Coca-Cola Rise Up ESSENCE Fest Sweepstakes. Winners will get the chance to see Andra Day perform at the 2016 ESSENCE Festival in New Orleans scheduled for June 30 - July 3.
"Shazam is excited to partner with world-class brands like Coca-Cola and McDonald's," states Greg Glenday, Shazam's Chief Revenue Officer. "We are witnessing more large-scale activations connecting fans with breakout artists like Andra Day. It's great to see both global brands leverage our proprietary technology to build evangelists within their most desired audiences."
William Rhodes, Director of Marketing, McDonald's USA adds, "When we conceived this program, our goal was to develop partnerships that could offer memorable and exclusive experiences to our customers. We are beyond excited to launch this campaign."
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Watch the trailer for "Andra Day - I RISE" below.
PHOTO CREDIT: Myriam Santos