After the Versace name was consistently shouted out in rap tracks such as "Big Poppa" and "Hypnotize," Interview Magazine reveals a conversation between Nicki Minaj and luxurious fashion designer Donatella Versace, which showcases the designer's feelings for Notorious B.I.G. The late, great Brooklyn rapper was well-known for wearing her family's clothing, as well as cementing their brand awareness among young, urban consumers.
“I think Biggie was amazing,” Versace said. “He came to my shows in Paris many times, and we’d see each other often. He always used to talk so nicely about my family. I think he was so smart, so intelligent."
"He had such a mind. So I loved what he was doing and how he was giving people a way to know about Versace—I do think he was giving people a way to know about Versace—I do think a lot of people started to know about Versace because of him.”