By: Shirley Ju (@ShirJu)
While this new age of rap has turned into melodic trap and harmonies, Fre$h is here to put on for this new genre called Bar&B.
Formerly known as Short Dawg, the Houston native is back on his grind unleashing new music for old fans and new fans alike.
His most recent project, frēsh•ism, contains features from 2 Chainz, 50 Cent, Wiz Khalifa, and Chris Brown.
AllHipHop caught up with Fre$h ahead of his album listening at OG King Louie’s studio in downtown Los Angeles.
AllHipHop: “Petty” is a slap. Can you talk about linking with 2 Chainz and 50 Cent on the record?
Fre$h: I actually sent 2 Chainz another song that I wanted him to get on, but he heard that one and was like, “I wanna put a verse on this one.” I’m like “alright, cool.” So then the week I was gonna put it out, I ran into him in Vegas.
He was like, “Yo brother, let’s get 50 on the song.” I was like “I don’t know this man, how am I gonna get him on the song?” He was like “no, I got it. Don’t worry about it.” So I had to tell them, “alright, we gotta push it back again.” 2 weeks later, he sent me a text message with a high five and a happy faces saying, “50 is in the booth right now!”
I was like “oh s##t.” Then after he did it, we reached out and got the video set up. 50 pulled up to the shoot, and he actually ended up co-directing the video. It was crazy. It was a great experience too. I had to fly to New York to catch him, so I flew out there. He was booked for 6 hours, but ended up staying for 8 because he f##ked with us. It was cool.
AllHipHop: Can you talk about your journey with Young Money?
Fre$h: That was one of the best damn experiences of my life. Being around somebody as dope and Wayne, you can’t help but to have some of that rub off.
AllHipHop: Were you at the Carter V listening session?
Fre$h: I wasn’t at the [Carter V] listening, I had my own event that same night. We ironically dropped on the same day, so that was pretty cool. Like I said, it was some of the best memories, some of the best experiences I’ve ever had. I got to work around Wayne a lot, and learn from him. He actually boosted my work ethic. At first, I felt like my work ethic was kind of… like I’d do a few songs a week and I’d be good. But nah, this man is working, doing songs every night. It just prompted me to make myself more available for the studio and less available for the bulls##t.
AllHipHop: What happened?
Fre$h: You know, over time, I just saw something different for my career then what was offered at the time. Because Wayne wasn’t the boss of Young Money at the time, so what I wanted out of my career, they couldn’t give. It’s still all love. I was just with Gudda a couple weeks ago just kickin’ it, like we bros. I just wanted to go and make myself: my own name, my own brand.
AllHipHop: Who are some producers that you’re fucking with?
Fre$h: As you see, ISM did the whole project. That’s why it’s called frēsh•ism. ISM definitely is a guy that I have grown fond of working with, for the last year and a half. I like Chase and XL, they produced “Paul Masson.” Man, there are a lot of guys out right now, Mike Free just sent me some stuff. Honorable C-Note, that’s my man. We’ve been working together since the beginning of my career. Honorable C-Note, that’s my big brother.
When my album first dropped, that’s the first person I text. I was like, “Ay bro, I wanted to holla at you man.” ‘Cause we’ve both been on this journey for a minute. We both literally came from doing songs in his basement, both of us. When I lived in Atlanta, we was together everyday.
Me, him, and KY (the engineer). We was just all trying to get it, all on the same path of just seeing this thing through. I am happy for his success, like bro is so talented. He don’t even understand how dope he is. He hustles so hard. That’s my brother, we really came up together.
I just included him on a list for Top 10 producers on LA Weekly. He definitely Top 5. He’s dope.
AllHipHop: What are some goals for yourself as an artist at this point in your career?
Fre$h: I mean at this point, I just want to make sure I touch as many fans as possible. Whether it be from my music, my interviews, or just the way I carry myself, I just wanna go down as one of those people that did it on all levels.