For the clueless few, Jay-Z and the Diplomats have had friction between them even when the group leader Cam'ron and company were signed to Roc-A-Fella Records. The tension had settled under the surface, dormant for many years. Furthermore, when
Cam'ron issued his own lyrical barrage at the Def Jam president last year...it was basically ignored. Things have changed in the last year and Jay-Z has put on his rapper cap in addition to his presidential duties. In full MC mode, he's taken up a festering beef with Jim Jones who has prodded Jay for some time, an effort that culminated in the diss track "Kingdom Done."
Both men have generated their share of electricity with their albums, Jim's Hustler's P.O.M.E and Jay-Z's Kingdom Come. Jim Jones reacts to Jay-Z latest Jab, "Brooklyn High," his own diss that's all the rage on the internet and radio. But, Jim Jones, a certified star, appears unfazed and even confident in the face of a lyrical assault by one of Hip-Hop's dominant forces. Filled with belly-laughs and animated barbs, Jim Jones describes the fun autumn hes having.
AllHipHop.com: Lets cut to the chase. What do you think of Jays answer ["Brooklyn High"] ?
Jim Jones: Personally? Its a couple feelings. To get Jay-Z to bite the bullet was a hell of a chess game, cause he thinks hes always playin chess. So right now, [I got a] check for his ass, cause he sold for the bait. He said Jim Jones name a couple weeks ago on HOT 97, that was his first mistake, nobody ever thought hed do that If Im supposedly not on his level, when hes supposed to be this rich dude and such this gangsta. [laughs] That was his first mistake. And then he bit the bullet and did the remix to We Fly High [titled Brooklyn High], which I appreciate. He did two verses, and that registers as BDS, cause its over two minutes. [Editors Note: BDS is Broadcast System Data, which records the frequency of a songs play on a radio station] So what Im gonna do is, Im gonna put my verse to it, then we got the official Jim Jones [and] Jay-Z remix [listen to the new remix called "We Fly High (Beef Mix)"]. He aint even spittin right on that joint, so he kinda disappointed me cause I thought he wouldve came harder. But for the people, Im gonna put my verse on it tonight, so we gonna have the official Jay-Z [and] Jim Jones remix, and Im gonna have it tomorrow. The BDS is already runnin, so I appreciate you Jay, givin me extra BDS. Thatll probably take me up another thousand spins or something like that.
I look at it like I mustve really gotten under his skin and all that, man. I appreciate the love from baby bro, nahmean? Since he cant f**k with me in no way around the board, I listened to his [Kingdom Come] album, Id say there was about two songs on there that was decent. It really wasnt there for my n***as that be in the hood, hustlin, tryin to get money, for the fly girls, them independent ladies, it wasnt there for them, man. I was really disappointed in the album, man. You know? He says men lie, women lie, numbers dont, and I dont know if people understand what Ive done this week, by shipping 300,000 units, I did 108,000 units that ratio is incredible, understand? For me to be on an independent and to do 108,000 units in the first week is outta hand not to mention that we do get seven [dollars and some change] a record, understand? So I just recouped and made a few dollars the first week, and next week, Ill make all seven dollars off my records. Its a big game goin on now, that Im not mad at. I came in number one rap album, number one indie album, number six overall. I was lookin at the charts today its funny though, cause I was listenin to him on HOT 97, [and] he was sayin how [Im] not in the top five rappers. Now, Im on these things, which Im gonna fax you so you can put em up on the computer tomorrow. [Reading:] This is a BDS from HOT 97s playlist, it says We Fly High is the number one record, getting played 98 times, and Kingdom Come is the number 11 record, getting played 38 times, Show Me What You Got is the number 14 record, getting played 34 times. [Laughs] The number two record is Snoop, whats up Snoop?
Then I was lookin at the BET playlist, tryin to see whats up with the video, and it says We Fly High is number one on BET also. Show Me What You Got is number three. Im glad that he knows Im not in no ones top five, I aint, Im number one, b***h! It aint in no more room up here. [laughs] I got this old n***a. His jump shot is weak, his knees is bad, his swagger is gone.
AllHipHop.com: Where does this all come from? Where does the beef start?
Jim Jones: Um, its a little bit personal, man. Weve been in a couple situations, back and forth. We also had a deal with [Roc-A-Fella], and been in a lot of spots with him. We recorded at Baseline [Studios]. Theres been a lot of things; we always had the upper-hand. There were a few aggressive situations where we had to put our hands on a few people. It wasnt theres just a lot of things that we choose not to expose, but these n***as really know whats going on. We leave the music to music, and hold all that gangsta s**t for when we see each other, but they dont want no parts of that, man. These n***as is young bols, I dont care how old he is. And he talk about 30 is the new 20, but hes 40. Im 30, so whos 20? Shorty? [laughs]
AllHipHop.com: Aside from the remix, are you gonna do a reply?
Jim Jones: He didnt really spit. Im just gonna spit, Im not gonna reply to him. Like, he didnt really say nothin to me that was harsh. He didnt even insult me. I thought Jay was gonna try to get at me! That s**t bounced off me, that s**t was weak! He just helped my song out. He got me on the hook and all that, talkin bout Brooklyn! - so Im just gonna go Harlem! He wanna say ballin! but he said, Brooklyn! - you see how he sounds? You coulda said ballin! baby, if you wanted to do the remix, you couldve done it for New York with me, we coulda did the New York thing. I wouldnt have been mad, I understand whats goin on around the world: New York gotta come back, but he went about it wrong. You cant divide Brooklyn and Harlem, cause Ive got more n***as in Brooklyn than you. Shouts to Bed Stuy, shouts to Marcy, shouts to Marcus Garvey, shouts to Jefferson, shouts to Lincoln. Come on, dont play with us, man! We out there, man.
AllHipHop.com: For years Cam seemed like he was in the front, and that its changed positions, but youve really come into your own
Jim Jones: I dont want nobody let me set this record straight: I dont got no beef with nobody but the devil, I keep tellin people that. If anybodys got a problem with that, they can go meet him, by all means. This game is built on aggressive competition. By all means, I am an aggressive competitor, smell me? Whatever devil gotta come off the top for me to be there. Thats why I never say I want to be king. Thats why I say Imma kill these [guys] in total game, and I mean that for sure. Im that soldier thatll tear down everything, I dont matter. But you know, we just havin fun out here, so shouts to Hoova, I mean Hova, I mean whatever the n***as name is, smell me? I appreciate the love, big baby. Cause hes not accomplishin nothin. Its a bigger battle for me to win than him. What is he accomplishin? What is he gonna say hes accomplishin by dissin Jim Jones? Hes supposed to be this multi-platinum artist whos sold so many millions, and hes G5in, and I cant follow. So what does he need, somebody more street level, or am I part of your marketing strategy? If Im part of your marketing strategy, Im a bad n***a. [laughs]
AllHipHop.com: At the same time, you pressed up flyers saying, Whos Jim Jones? Ask Jay-Z, is he a part of your strategy?
Jim Jones: No, thats what he said on HOT 97. When Flex asked him, he said, Jim Jones? Who is Jim Jones? Jim Jones who? So I just put it on flyers. Who is Jim Jones? Ask Jay-Z That came out his own mouth. He used himself as his own publicity stunt for me. I dont do that, smell me? Anything I do is pure fact, and Im just havin fun. Thats the funny part. Hes really upset, and Im just havin fun and Im gettin my money. The people are lovin it right now, cause they know where I come from. Im the underdog right now, people love the underdog. Imma keep riding and keep riding, and when Im no longer the underdog, then my days in this game is over. Thats what Jay shoulda did, he shoulda learned that hes not the underdog no more, and bow out like the king he was, smell me? [laughs] He f**ked up. Freddie Kruger, n***a, Im your worst nightmare. Im young, Im pretty, Im Black, and Im rich, and Im ready for war, whatever you wanna do, cause I got my money. [laughs]
AllHipHop.com: Is Juelz messed up, being that hes signed to Jay-Z through Def Jam?
Jim Jones: Hes not signed to Jay. LA Reid handles all Juelz business, not Jay.
AllHipHop.com: He cant get shelved?
Jim Jones: He cant get shelved. Told ya, LA Reid is the boss over there. He even bigger than Jay. Juelz Santana is straight, and anytime he dont like the Def Jam situation, he will be off of it in days.
AllHipHop.com: Dipset has a Christmas album. Whats that all about?
Jim Jones: Its Christmas, man, I love Christmas. For the last 10 years, I been watchin how Christmas is declinin with the decorations in the street and all that, the whole Christmas spirit is dead, man. I look at my son, man, and I want him to really feel Christmas at least until hes eight [years old], and knows whats goin on. The whole spirit of the city, just everything when it comes to Christmas is wrong, man. Theres no soul. I need that unity. I need to feel that eggnog flowin and things like that, so [the album] is just my contribution to make it an old school Christmas this year, man. I got special things Ima do for Harlem, just to make it old school Christmas. I cant save the world, but I know Ima try to give back to where I came from, cause I love Christmas to death, I swear to God.