By: Shirley Ju (@shirju)
Jordan Hollywood is out to prove he has a place in this rap game, once and for all.
Maneuvering his way into the all-star Quality Control imprint, the Broward County native proves hard work and dedication pays off when you’re chasing your dreams.
With the visual for “LET ME FIND OUT" featuring Lil Baby already at almost 7 million views since its release last month, Jordan continues the momentum with his highly-anticipated "Finally" EP.
AllHipHop: Talk about being part of the Quality Control family. How did that come about?
Jordan Hollywood: I knew that’s who I always wanted to be signed to. Not always from day 1, but at the point in my career where it was time to really get into a real situation. I’ve been in other situations in the past, but we were starting to catch a buzz in the industry. We were sitting down with a lot of labels, taking a lot of meetings, and I just wasn’t f##king with none of it. I didn’t like it.
We had a lot of interest and excitement from a lot of people. We were spending time in Atlanta, taking meetings with other labels in Atlanta... just QC, the culture of it. I just loved it.
AllHipHop: So you reached out?
Jordan Hollywood: I do my research. I know the president of every label. I know who the A&Rs are. I’m a nerd when it comes to the music business. I always knew that Coach K and Pee were on some different s##t, and I just wanted to be a part of it.
The majority of artists, they’ll start buzzing and a record label calls them, sends them a contract, they’ll sign the deal. With me, I take my s##t real serious.
Every move is strategic. I just knew that I wanted to be with them, so I chose where I wanted to be. I did everything. I hit up everybody, had my boy hit up this person and that person, we made it happen.
AllHipHop: What’s the best piece of advice Coach K and Pee has given you?
Jordan Hollywood: Stay down until you come up. Patience. Put God first. One hit record could change everyone’s life around you. It only takes one, to change your life and everybody else with you.
Family — if you got kids, your brothers, your f##king friends, it’ll change everybody’s life. You just need that one hit.
AllHipHop: Was that what you were going for with “LET ME FIND OUT”?
Jordan Hollywood: I don’t try to make hits. I just make music for how I’m feeling at the time. It’s corny when people go in the studio and just try to make a hit record. If you’re raw, it’s going to happen. When Pee always preaches, “One hit record could change your life,” he doesn’t mean “go in there and make me a hit.” That’s not the vibe. No one works like that. We’re all so effortless and fly the way we do our music, a hit is going to come.
AllHipHop: You talk about separating the real from the fake. What’s your take on the music industry?
Jordan Hollywood: It’s a lot of fake s##t going on, a lot of fraudulent. We work hard to buy s##t, to rock nice things and jewelry. To me, you’re a f##kboy — if I have to go out here, grind, bust my ass and do all this s##t to be able to buy a chain, and then you go online and buy a chain for $300 that replicates my s##t, and we can stand next to each other?
I mean s##t, real people are going to know the difference between real and fake jewelry, but some people don’t.
These kids will believe anything, so I hate that s##t. I hate how these rappers brainwash these kids to believe that they’re something that they’re not.
I can’t stand that s##t. None of these motherf##kers be writing their own lyrics. I’ve written records for so many people, I hate that s##t. I understand it, it’s a business. I respect their business mindset, they’re just businessmen. But when it comes to the talent, how are you going to call somebody the best?