By: Shirley Ju (@shirju)
OG Louie The XIII is here to bridge the gap between marijuana and music, one pre-roll at a time.
Whether it’s joints or Backwoods, the Louie the XIII marijuana strand stands by its slogan “Quality Is King.”
If you like joints, his 100% organic, pesticide free, hand-rolled, indica dominant hybrids will have you living your best life.
Now, he brings that same energy into the rap game, creating his own Original Louie Studios in downtown LA and even building a small independent record label right out of this glorious space.
While most growers say they have the best weed, Louie’s reputation in LA does not go unnoticed.
In fact, if you’ve seen Ty Dolla $ign perform in the city you may have seen Louie up on stage with him at countless shows in the past.
Now, he teams up with Snoop Dogg for his first single as a producer, “Picc Up The Bands.”
AllHipHop caught up with Louie during the music video shoot at Snoop’s compound in Inglewood.
AllHipHop: How did you fall in love with marijuana?
OG Louie: I’ve been in the game for a minute. Shit, how did I fall in love with marijuana? When I was 13 years old and I took my first hit. That's where Louie XIII comes from.
AllHipHop: What sets your weed apart from the other brands?
OG Louie: I got the best growers on my team. That's about it, hands down. I got the best product out there.
AllHipHop: Talk about being a former DJ and your love for music.
OG Louie: Oh man. When I was younger, I used to deejay. I love music. I always had the turntables and everything. I did my thing here and there. When I started the marijuana brand, I just jumped back into the music. I built me a studio. I started working with producers, getting beats together. Artists started coming around, so I started putting artists on beats. Right now, I got an album that I'm working on, but I’m probably going to drop single after single.
AllHipHop: You’re not actually producing, you’re executive producing?
OG Louie: I’m executive producing but, also I am producing.
AllHipHop: Was “Picc Up The Bands” your beat?
OG Louie: Yes, purchased. It's my beat and I helped, so it's mine. [laughs]
AllHipHop: Talk about your relationship with Snoop. How did you guys link initially?
OG Louie: I have a great relationship with Snoop. I’ve known Snoop for about 13, 14 years.
Just a very cool dude. When he came across my product, it became a great connection. We started talking again. Next thing you know, he loves my product and he smokes it damn near everyday.
AllHipHop: He has his own strain right?
OG Louie: I think he does have his own strain or he’s working with somebody. They’re doing something but right now that I know of, he has a couple of favorite strains that he loves to smoke.
AllHipHop: But that's interesting because he loves to smoke your weed.
OG Louie: Oh definitely. People do love to smoke quality and I'm known as the guy with the best quality out there.
AllHipHop: Talk about the shooting the visual here at his compound for “Picc Up The Bands.”
OG Louie: It was for what was going to be an album, but now I’m just going to drop singles. First single I’m gonna drop is “Picc Up The Bands” featuring Snoop Dogg.
After that my second one that is going to drop is going to be with K Camp. I got Sada Baby, Tyga gonna be on it. Shout out to Jay Rock for just winning that Grammy.
AllHipHop: Is he on there too?
OG Louie: He’s going to be on it. Shit, I got quite a few people. Kap G. I had a joint from Dave East, but he’s going to take it for his album. That's going to be one of my first placements right there. He a monster.
AllHipHop: They all come through LA right?
OG Louie: Everybody comes to LA.
AllHipHop: Can you talk about your studio downtown.
OG Louie: Oh yeah, I got a studio. Instagram is @lastudio13 <https://www.instagram.com/lastudio13/>. You can definitely rent the studio. It has a great vibe. Great munchies in there, everybody loves those. Everybody’s that came has always came back.
I’ve had big names in there renting it out. It’s pretty crazy ‘cause I be shocked like “wow, he’s in my studio right now recording,” but I can’t mention names because… yeah.
AllHipHop: Can you talk about your vision with the independent label?
OG Louie: You could say I’ma be the DJ Khaled, but in the marijuana game and the music game, because I definitely work with some great producers. I’m working with very talented artists and also a lot of new talent that’s coming out. It's gonna be a beautiful thing.
AllHipHop: Talk about how the video came together.
OG Louie: We got it together with LOUIEKNOWS. <https://www.instagram.com/louieknows/?hl=en> He’s done a lot of videos. I heard he does some of the best work right now so I hit him up, we sat down, lined everything up with Snoop. We went in and just shot it today. We just called it a rap about 20 minutes ago.
AllHipHop: How many joints did you smoke during it?
OG Louie: I don't even know, but I got cottonmouth right now like a motherf##ker.
AllHipHop: Is there anything else you want us to know?
OG Louie: Follow my Instagram @oglouiethexiii. <