Photo by Paras Griffin for Getty Images for Sprite
(AllHipHop Features) Sprite always does it for the culture!
During all of the excitement, fun, and madness that makes BET Awards week and weekend so amazing, Sprite took time out to bring the next generation of creative talent to the forefront through "Thirst For Yours". The brand new platform pays homage to the brand’s longstanding connection to Hip Hop.
During BET Awards weekend Sprite launched "Thirst For Yours" with appearances from PnB Rock, Killumantii, Kodie Shane and more. The launch featured a panel discussion hosted by journalist Gia Peppers.
Peppers spoke with rapper Kodie Shane, rising fashion designer Seth Giscombe, and Hip Hop artists Moxie Knox, A9E, Bino, and Villain Park about their journeys from being among the up-and-coming to newly rising stars.
Empowering the game-changing moguls, award-winning creators and chart-topping artists of tomorrow, “Thirst For Yours” encourages Sprite fans to do more and dream bigger, and the platform was inspired by the endless possibilities of Hip Hop!
With “Thirst For Yours” , Sprite will shine a light on the up-and-comers, whose ambitions will help shape the culture in the years to come. "Thirst For Yours" doesn't only shine a light on music. It also elevates future designers, musicians, artists, photographers and more as it creates opportunities to showcase their talent and ultimately help them to achieve their goals.