By: India Sage (@indiasagethebrand)
Krystle Coleman is the founder and CEO of Midori Star Media Group, a full-service public relations and brand architect agency. Not only is she the owner of the agency, but she is also a respected writer, a creative and event designer.
At just 33-years-old, Krystle has built an impressive public relations career, regularly working with some of the most prominent names in entertainment, fashion, beauty, and sports.
Her Miami-based, boutique agency provides comprehensive public relations, brand strategy, and marketing to an array of entertainment, athletic and corporate clientele.
Krystle earned her Bachelor of Science degree in Mass Communications from Florida Memorial University, with a minor in Journalism. While attending college, she held several key internships at companies within the entertainment industry, which would serve as the foundation and genesis of her public relations career, which has including jobs with Island Def Jam Records, The Pub Report and Slip ‘n Slide Records.
Krystle Coleman has enjoyed a career that has lasted almost 10 years. Read up on what it takes to runs her business Midori Star Media Group and how she treats her clients.
AllHipHop: I know that you’re originally from Detroit. But I want you to take me back to the path that Krystle had to take. The young woman at that time, who was thinking about making it out of her city.
Krystle Coleman: I graduated from high school in 2003. Early on, since high school, I honed in on what I was good at —instead of trying to excel in all the subjects. My father said you’re doing A’s from every English and you're in honors English let’s tap into this, this might be something. There are so many talents in the world that parents need tap into besides karate and sports, singing and dancing. There are so many things that if your kid is excelling into you can tap into it. My dad tapped into me with writing.
I’m definitely the girl at 17 studying mastheads in magazines. That was like the gift to get me if you wanted to give me anything at all. So like Mimi Valdes, a lot of those people. I was just genuinely drawn to the industry.
When I arrived at college, I didn’t want to be an English teacher. I had an understanding of what I wanted to go into, what I was good at, and what wouldn’t give me a hassle. I had no idea (hip-hop) would go into the mainstream like this, but that was kind of my idea going into college. I’m getting my degree, I’m going to go in with something that I’m good at, so it’s not difficult like my cousins and other people that I saw come back from college without their papers.
**AllHipHop:**Where did you go to college?
Krystle Coleman: Florida Memorial University which is a historically black college in South Florida. It’s also a Baptist university. The "National Black Anthem," “Lift every voice and sing” (co-written by John Rosamond Johnson, a staff member at the university) played a big role in that university.
AllHipHop: After you left college what was that transition like getting your first internship or landing your first real job?
Krystle Coleman: I got an internship immediately. I signed up for all my classes in the gym and then I asked for where was the computer lab and then I went that same day I arrived on campus my Freshman year and I started applying for internships. That’s why when I got to college and I got to a computer I could actually google who Mimi Valdes was. So I had a really good handle on what I like to think the type of woman I would want to aspire to be.
My Freshman year I was interning with VIBE and The Pub Report. Interviewing T.I., interview him in my dorm room. My Sophomore year I applied for the Def Jam Publicity internship program that they do every year in New York. They picked 10 to 15 kids a summer And I was one of the ones picked.
AllHipHop: Is it hard for your female clients to be themselves in the public eye and also date whom they want to without being portrayed as a hoe?
Krystle Coleman: It’s difficult being a person period. You have to reevaluate yourself all day. It’s important to just go into the situation handling yourself with respect. There are men that I’ve been working with for years And they were going to try to lowball me and my team a little bit on the retainer. Because my work speaks so much volume as far as event activations. You have to be mindful to carry yourself with respect. It helps to go the extra mile to have not people talk about you.
AllHipHop: Who are some people that keep you on your toes?
Krystle Coleman: My parents, my mom, and my dad. I listen to a lot of talk radio. Before podcasts came around I would YouTube Joel Olsteen. Those are the things that keep me motivated. But my parents definitely keep me motivated. I even have clients that keep me motivated. And self-help books.
AllHipHop: Who would you say is the most rewarding client?
Krystle Coleman: Lala (Lala Anthony), is definitely someone, Trina is definitely someone. Those two for sure. Carmelo Anthony, he had a label called Krossover Entertainment. We did really well it. A lot of people stereotype athletes and labels but his is doing extremely well. From Lala is started working with Trina. I worked with as her publicist, when I was at Slip & Slide.
There is a slew of NFL players, but everybody has been really good.
**AllHipHop:**With you working with Trina, I am interested to hear how she has been able to stay relevant and consistent.
Krystle Coleman: I think with Trina as well as all other artists, all tastemakers, all journalists, all media outlets, we all have to do a shift. Everybody Diddy. Bad Boy. Everybody that has been fortunate enough to still be making you money in this industry for the last 7 to 10 years. With her more so, everything now is about imagery.
Because of social media, much of the dialogue starts with an image, as well as communication with a media outlet, a producer, or with sponsors. How can we communicate using a certain amount of characters so that I can create a compelling post?
AllHipHop: What do think about an artist like Cardi B. Do you think she would be able to survive in a no social media era and still be as successful as she is right now?
Krystle Coleman: I do, I do. I’m not looking at or judging her for whatever negative things that people are pulling her apart for. For me, she has a good personality. She’s just authentic whether she’s putting it out on social media. We would just be getting the news a little slower. But she’s just being herself.