Sleep Is 4 Suckers Opens Flagship Store

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Lifestyle brand Sleep is 4 Suckers recently cut the tape, celebrating the grand opening of its flagship store in South DeKalb Mall. The in-store celebration hosted by ‘Double Cup’ artist DJ Infamous and Sleepis4Suckers Founder, David Shand ignited a series of events to announce the new home for the motivational street wear clothing line. Waves of faithful customers and new Sleepless Society enthusiasts flowed in and out of the store in high spirits. Atmosphere music provided by DJ King Reece created the perfect guided shopping experience and fun photo opportunity.

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The South DeKalb Mall grand opening showcased latest designs, while featuring key designs worn by brand ambassadors. Each design explains the philosophy behind the brand name, Sleep is 4 Suckers. It tells the journey of heartfelt dedication to goals that may require the sacrifice of sleep. The brand caters to ambitious creatives including success seekers, entrepreneurs, potential hidden scholars, and bucket list finishers.

Following the flagship store grand opening Sleep is 4 Suckers hosted their trait industry mixer, The Si4S Phase4 Photoshoot Party at Posh Lounge & Hookah Bar sponsored by Ciroc Ultra-Premium Vodka. This exclusive event featured three expert photographers including John “Sight” Pettiford, Demetrious Williams, and Omar “Chilly-O” Mitchell, with the availability of on-site makeup artist, wardrobe stylist, barbers and hairstylists to be taken advantage of by attendees.