Sueco The Child Reveals How He Utilized Tik Tok To Blow Up
Hailing from Pasadena, the 22-year-old rapper exploded on the scene with his breakout single “Fast,” which later got a standout remix with Offset and A Boogie Wit Da Hoodie.
The crazy part is, he was actually a producer to begin with.
It was Mustard who first inspired this notion of creating beats from scratch, Googling the program used and downloading an instructional series for Reason.
Now, he celebrates a new deal with Atlantic Records and released his debut project titled Miscreant.
AllHipHop: For those who don’t know, who is Sueco The Child?
Sueco The Child: Sueco The Child is an artist. Sueco The Child is a renaissance man. Sueco The Child is a free thinker, he’s the beginning of the next evolution in history.
AllHipHop: Why are you the next evolution in history?
Sueco The Child: Because of the way I’m putting everything together. Specifically, with my music, the way it’s being created. I’m a producer at heart. I make music, that was the very first thing before I wrote songs. I mean, I sang growing up. I grew up in the church, but it was always the music and the sounds at the heart of it.
That’s obviously not the case with most artists. To me, the music starts and ends with the sonic quality of it. It needs to sound like ear candy first. Before it has deep profound meaning to it, it needs to just f##king sound good. It’s that attention to detail where people like Travis Scott and Kanye West shine. Back a little further, Dr. Dre. They shine because it’s all sonics first.
AllHipHop: Speaking of, “Fast” has 7 million views on Youtube alone, did you foresee it blowing up like this?
Sueco The Child: I didn’t know it was gonna blow up to this extent, but I knew it was gonna blow up. When I make songs and I think they're good, I’ll send them to everybody I know. I’ll send them to a lot of girls because girls are the best indicators if the song’s gonna blow up. I sent it to a whole bunch of girls, usually, people will tell me “the song’s cool, it’s nice,” whatever. But this one, every single person calls me instantly and says “this is awesome!”
I’m like “okay, this is gonna do something.” I meditate every single day, then I focus on manifesting things into my life. Visualizing and feeling the feelings of it being there, letting the universe work for me. When I dropped the song, every single day I pictured in my brain it getting a million in a month. Literally 3 weeks in, it got a million. When I dropped it, I saw that Tik Tok was working at the time.
AllHipHop: How much of a role did Tik Tok play in it?
Sueco The Child: That’s the reason it blew up. It was right when “Old Town Road” f##king went super crazy, so I figured Tik Tok is probably gonna be something that helps. In my brain, it wasn’t the thing that was gonna work, but I’m like “hey it might help, who knows?”
AllHipHop: So you actively went on the platform and made a Tik Tok video?
Sueco The Child: The very first video to the song “Fast” was a video Jerell [sitting across the table] made and edited. It was me with a girl and I bust in 2 minutes, “fast 400 on the dash” right? It’s a comedy video. I put it on my Instagram, then I made a Tik Tok and put it on Tik Tok.
One of my friends Lukas Daley (a big Tik Tok influencer) grabbed the audio and started doing his own thing to it. The 6th video he made was these transition type things where he does the slow-mo.
After a week, there were 1,000 videos of kids doing the slow-mo thing to it. Then out of nowhere big Tik Tok people found it and started challenging each other who can do the best one and it blew up.
AllHipHop: Who are your Top 5 artists?
Sueco The Child: My 4 biggest influences are The Weeknd, Kanye West, Kendrick Lamar, and Green Day. Since we’re doing 5 and I have to add one more, I’d probably say Kid Cudi. I gain more inspiration from what he did as opposed to actually listening. I listen to Man on the Moon, I had that s##t on repeat all the time. Rap would not be what it is if it wasn’t for Kid Cudi, he’s one of the most influential people for all of rap in the past 10 years.
AllHipHop: Favorite Cudi song?
Sueco The Child: Low key, the intro on Man on the Moon. It has that super crazy dramatic s##t at the end of it, and it just dropped into “Soundtrack 2 My Life.” That s##t’s fire. I’m already working on my next project and I’m finna do something like that where it’s this grand, operatic piece.