Switzerland based watch maker Swatch has announced a new collection of sports-inspired watches, the Gents Originals - Olympic Games Collection.
Swatch said the watches were created with "one eye on fashion and the other on the upcoming London 2012 Olympic Games." They added that the wristwear will "merge pro-sport aesthetics and a classic London design.
"The designers have given a nod both to British fashion’s mod heritage and the London 2012 Olympic Games logo by means of a two-toned palette."
The watches have already caught the eye of Hip-Hop artist Jadakiss, who recently tweeted information about them to his over 400,000 followers and encouraged them to check them out.