Master P Declares He & Snoop Dogg “Kings Of Breakfast Foods,” Brand Lands In Walmart In July

Master P has already established himself as a savvy business mogul with No Limit Records and several other entrepreneurial endeavors. Along with Snoop Dogg, who has his own cereal brand called Snoop Cereal, the two Hip-Hop heavyweights are aiming to take over the grocery market together. In a recent interview with AllHipHop, Master P revealed the new brand will finally land in Walmarts across the country this summer. “When you talk about Snoop Cereal, this is bigger than just cereal,” Master P says in the clip. “I know a lot of people may ask, they want to talk about the ingredients, how it started. Me and Snoop believed in putting out brands that could feed our culture and feed our people. I grew up eating cereal. I grew up on WIC. We are able to sell at WIC now, and it’s all about adding diversity into the grocery stores. “We don’t all own brands like this. And it’s so important because we grew up eating these products. But we got to stop the self-hate amongst each other when we talk about African-American-owned brands and give us the opportunity to get on those shelves because Snoop Cereal is bigger. The brand is all about trying to tackle homelessness, give back to a community and a culture, and rebuild and put economic empowerment into our community.”