5 & Done: Produkt

Produkt is riding high with the release of his critically acclaimed music videos "Come Get Me” and “Father Forgive Me." The music videos have received over 250,000 views among various blogs including WorldstarHipHop.com. Produkt’s impressive presence on WorldstarHipHop and other blogs has led to him receiving a clothing sponsorship from L.E.S. clothing.

Background: Bronx based rapper Produkt is committed to providing the world with quality, cutting edge music. His major influences include legends Big Pun and Tupac. His production is handled by DJ Buzz, Drawzilla, Joe Milly, Joe White, Vinny Idol and others.

AllHipHop.com: What's good Produkt? Give us some background info as to who you are

Produkt: My stage name is Produkt. I'm an emcee who was born and raised in the Bronx. My dad left my older brother and me when I was 7 years old. Moms took care of us as best she could. Ultimately, it was the streets that shaped who I am today.

AllHipHop.com: What is the significance of your name?

Produkt: Growing up in the streets I got caught up in a lifestyle that I prefer not to glorify. That doesn't change the fact that I was successful at it. No matter what business you're in, you have to strive to be the best at it. You have to guard your reputation as the man with the best "product" who is willing to die to protect it. Soon everybody on the block started to call me "Crack". As I continued to make music, I knew that that name was not something that I could run with so I changed the name to Product. Once I dedicated my life to branding the name as an artist, I changed the spelling to Produkt because my management team and I felt it would be more marketable and less generic.

AllHipHop.com: Who is your target market?

Produkt: My target market is people who are willing to pay for music. I don't want fans that are only loyal to the artist who drop shit for free. Those are the least loyal customers. I'm all for dropping mixtapes, but if that's the extent of your loyalty to me and my hard work, then you can keep it moving.

AllHipHop.com: What is your USP? (Unique Selling Proposition) and what sets you apart from other Hip Hop artists?

Produkt: It might sound repetitive but what sets me apart is obvious when you see my first 2 videos. I challenge any artist with a major label behind them to fuck with my visuals. My Unique Selling Proposition (USP) is this: "The Market Don't Exist Without the Produkt." The first time you hear my music or see my video you won't ask yourself "who the fuck is this guy"? You will ask yourself "damn, why haven't I've heard of him before"? There's a difference. There's too many unsigned artists throwing a ton of shit out there and hoping it sticks. I'm never going to do that. I'd rather put out a classic video once a year than 5 bullshit videos a month.

AllHipHop.com: What single or project are you currently pushing?

Produkt: The track we are most excited about is called "Bottles In Here". It's that 2AM club type of banger that has a strong radio vibe to it yet is lyrical enough to attract the hip-hop purists. For more information about me check out my website www.IamProdukt.com. And follow me on Twitter @ProduktJRG. Thanks for the opportunity. Shout out to all my peoples holding me down. Shout out to Frank Urban and shout out to LES Clothing.