Chris Classic - “Coolest Monkey in the Jungle”


Hip Hop Artist & Songwriter Chris Classic Changes the Narrative & calls out H&M in “Coolest Monkey in the Jungle”

Enraged by yet another racist image of young Liam in the H&M ad and the disparaging narrative that America enforces on our black youth, Hip Hop Artist, Songwriter and Social Activist Chris Classic wants to ignite social change by rewriting his own story.

For almost two decades Chris Classic has been behind the scenes working with dozens of award-winning artists, winning an American Music Award himself in 2008 for best Soundtrack along with both platinum and gold sales certifications. However, despite his overly impressive music talent, Chris is best known socially for being a shining example of black fatherhood, and for speaking up against police brutality and black oppression.

In “Coolest Monkey in the Jungle”, Chris forces listeners to confront the hurtful narrative that has defined their own life, re-identify their own truth, and step into their own greatness. Chris enlists the inspiration of Oprah, Issa Rae, Ava Duvernay, Lena Waithe and Lebron James. He pays homage to the talent of Jay-Z, Kendrick Lamar, Drake, Migos, Uzi Vert, Dave East, Lil Yachty and Cardi B alike, believing that no matter what your story or background is, greatness should be acknowledged and there is no need to tear down other Kings and Queens.

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