Officially launching Add Ventures Music in 2015, Chris “Gotti” Lorenzo - Vice President of the iconic Murder Inc Records - had one goal in mind, to help undiscovered artists learn about the mechanics of the music business while also providing them opportunities based solely on their talent.
Serving as a digital distribution platform that also provides marketing and promotional services to their members, Chris took AVM on the road in 2016, touring through 30 cities across the U.S. At each stop, AVM set up educational seminars and artist showcases, which yielded hundreds of artists.
Now, fresh off of another tour, Lorenzo unveils the first official music video from his project “Independence” titled “Process.” The clip finds Chris providing the platform for Baltimore natives EJ Warwick, Nefertiitii and T-Zander on the hook.
Press play above. Directed by Kingdom Come Media.