Today StreetLord Rook delivers his new music video for the song "UGH." Having survived a bid behind bars as a member to one of Detroit's most notorious underground empires, the Street Lords are what Detroit rappers of this generation acknowledge in their raps as the founders of Detroit's well known underground rap scene.
From customized diamond and platinum detailed Cartier shades to full outfits in designer gear, the Detroit rap scene was molded in part by the Street Lords are the most known underground rap group in Detroit.who displayed an unprecedented amount of wealth for street rappers in the 90's and 2000's.
"You know the grind on getting on radio here is an uphill battle, but our Detroit scene is poppin now with Big Sean, Sada Baby, Tee Grizzley and others. Really streaming and strip clubs, thats where the real Detroit rappers can be heard." StreetLord Rook said. "The StreetLords to this day are the most known underground rap group out of Detroit, period. The records came out 20 years ago and they still goin up today in the club. We was making millions of dollars in the streets and living like rap stars and oing all the shit rappers were doing and it was real and so people respected it. The sound you hear with Sean and Grizzley and SadaBaby, they got the StreetLord feel to it and they show us love, but you can hear the influence in their music. We kinda set the trend and they keeping it going"
Featured on his album Life After the Feds, StreetLord Rook touches on a wide range of sounds as he hopes to give Rap fans something authentic and real.
"This gonna teach you how to make money and how to make it out of the hood to live a good life," StreetLord Rook said. "I just try to be real and I think that's what music lacks. Selling all these kids false hopes and dreams, running off on the plug and doing all these drugs and stuff. It ends up hurting people long term and affecting families. You run off on the plug, you'll mess around and get killed. You do all that lean and percs and drugs and you gonna be some junior junkies four, five years down the road because they got an opiate addiction. It sounds cool when the rappers say it, but it's really some bullshit. Like where I come from when you get money you don't do drugs, that's crack head sh*t if you do that."