DJ Mustard Explains Strategy Behind New Single "Pure Water" With Rap Stars Migos

The revered producer teams up with Atlanta's biggest rap group for a new banger.

10 Summers/Interscope Records is proud to release the hotly anticipated music video for the sizzling new Mustard and Migos single, "Pure Water."

Directed by Colin Tilley, the fun-filled clip depicts the affable super producer and label head hanging with the raucous rap trio on a soundstage in the middle of a paint ball splatter party.

The first single from Mustard's forthcoming album, "Pure Water" has been steadily climbing up Billboard's Hot 100 chart since its release in mid-January.

But the 40x platinum producer says he made this particular jam expressly for the clubs.

"I didn't want nobody to be able to say it's not gonna work at radio," he explains. "I wanted to go straight to the club first."

2018 was stellar for Mustard, who won multiple accolades for his work with UK born R&B starlet, Ella Mai. The duo's winning streak continued into the new year, with the pair recently taking home the GRAMMY for "Best R&B Song" for Mai's runaway hit single, "Boo'd Up," which he produced.