Freddie Gibbs is back to share a hilarious new video. "Automatic" sees Freddie take on a new persona as "Uncle Fred," a cardigan-wearing, cognac-drinking elderly uncle that just wants to relive his younger days.
The video is Ben "Lambo" Lambert's directorial debut alongside Trevor Penick and was written by Freddie Gibbs. The visual is a comedic take on classic sitcoms, finding Uncle Fred spending a day skateboarding and dancing with his nephew, all before throwing his back out.
The video comes on the heels of the release of Gibbs' surprise project Freddie, which saw the rapper from Gary, Indiana reinvigorating the trap music formula with new and varied flows.
The surprise project is a venture into a new musical direction for Freddie, as he and Madlib are busy working on the follow up to their 2014 album Piñata, which became an instant-classic upon its release and topped many of 2014's most-coveted year-end album lists.