The Bobby Effect Wants You to Know She's Got Her "OWN"

JaneenAdams

The Cali Rapper Sets Off Boss B*tch Season With Her Latest Video from E11EVEN

The Bobby Effect aka "the trill goddess" (a nickname given for her trademark blend of hood sensibility and conscious vibes) just dropped her new video "Own" from latest album E11EVEN. The multi-faceted identity she's known for is in full effect as she spits fire about the fearlessness that's taken her this far.

Know I’m bout to cop it I don’t care what that shit cost/ Ain’t no mountain high enough big up Diana Ross/ Know my pockets fatter than the old Rick Ross/ Wrist shine hard you can turn the lights off

With a sound that's a mix of Odd Future's dark edginess with the fierce sexiness of Nicki Minaj, "Own" makes a big statement. The metaphor of the multiple Bobbys in scenes where she plays guest and bellman speak to her commitment to have her own back and the monochromatic pink visuals and the bunnies are an homage to her femininity. "Own" is an empowerment anthem about letting women be the strong and complex individuals that they are. Click here to listen to "Own" and the rest of her newest project E11EVEN now!

Comments (4)
No. 1-3
Noname
Noname

Omg not another female rapper twerking and using recycled bars. SMH I am all for female MC's but come on now dont just put out a female because she does not wear shit? At first it was cool but now it is like same bars different female. Empowerment bla bla bla. Yea empowerment to look like stripper that cant rap? Lmao come on. These companies see Niki and Cardi success and are straight Carbom copies. At least space this shit out. It seems like every other month a new female with the same image is dropping a video or song. Smh.....Turn down the volume on the videos and you will notice a common theme. Lol....This is getting out of hand

JaneenAdams
JaneenAdams

Editor

So glad you pointed this out. Male rappers are indeed the epitome of complex, high-brow lyricists, as are male rock musicians. I love listening to music that sounds like a dictionary was consulted on every verse. How misguided I was to post about this, and how misguided my head was to nod to this beat. Thank you, kind sir, for teaching me the way.

Rolfweinstein
Rolfweinstein

Are you serious? Female rap is seriously retarded. No joke, that was some of the most childish elementary worst lyrics I have heard. She’s worse than the City Girls


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