West Coast rapper 40 Glocc offers up a taste of his of his yet-to-be-titled, Empire distributed album, with a new single and animated video, "The Pull Up."
“I did (the record) 'The Pull Up' to talk about the trials and tribulations I've personally been going through,” says the Colton, California rap artist and entrepreneur.
“From jealousy to betrayal to being shot at point blank range. After a successful surgery I get the news that my friend, and frequent collaborator Prodigy of Mobb Deep, passed away on the same day I come out of a coma with the bullet still lodged in me. It’s sitting 2 centimeters from my spine,” 40 continues. “At the same time I’m fighting for my freedom in a kangaroo court.”
Although stressed, 40 states that “what won’t kill him will make him stronger” and in light of his recent real-life events, he means that quite literally. “No matter what they try to do to me” he says sternly, “I still pull up."
The animated visual to 40’s single, “The Pull Up”, is directed by long-time collaborator Broadway of B’Way Toons (Big Pun “How We Roll” / G-Unit “My Buddy”).
“Working with Broadway is always dope,” says 40 Glocc, “He has worked with the best of the best and I admire his creativity.”
Broadway and 40 Glocc have a collaborative history that goes back to his “Welcome to California” video which featured Snoop Dogg, Xzibit, and E-40.
“The Pull Up” is an animated visual where the director, Broadway immortalizes 40 Glocc as an action figure accompanied by a blue-colored low-rider on hydraulics and a Crip-walking transformer-esque robot dancing to the instrumental.