2 Chainz Makes Power Move With New Independent Label Deal
(AllHipHop News) Truuuuu! 2 Chainz has leveled up even more.
The “It’s A Vibe” rapper has made a name for himself as one of the greatest rappers to come out of the A, but now he’s focusing his attention on his independent label, T.R.U.
Now, Tity Boi announces a joint venture for T.R.U. with Atlantic Records.
“I’m excited on the new venture, building from the ground up. My biggest goal is to play a part in changing someone’s life and make them a millionaire," 2 Chainz told Billboard. "I treat the record label as school with various levels. That’s why we refer to it as ‘The Real University.’ It’s a course you go through.”
The Grammy-award winning artist’s label features three of his artists: Sleepy Rose, WORL, and Hott Locked N.
The trio is featured on a new song titled “Shoot It Out,” which can be found on a compilation album slated to be released this year.
It was back in 2015 when 2 Chainz first launched T.R.U., coinciding with his mixtape "TRU Jack City."
He will be speaking on the history of hip-hop culture and fashion alongside designer Dapper Dan.