(AllHipHop News) 21 Savage is continuing his personal mission of teaching teens about money basics. The Atlanta-raised rapper is teaming up with Get Schooled and Juma to conduct the second phase of the "21 Savage Bank Account Campaign" which began in 2018.
"While my #1 song was called 'Bank Account,' growing up, I knew almost nothing about bank accounts,” states 21 Savage. “As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money.”
Elements of the campaign will include:
- 21 Savage as Your Money Making Mentor: 21 Savage will offer monthly tips as young people’s “money making mentor” on why learning how managing your money is key to your future success.
- 21 Tips: Juma and Get Schooled have aggregated the most important “21 Tips” to achieve financial literacy. These will be introduced online and through social media.
- Digital curriculum: Working with Juma’s financial literacy experts, the campaign will release a monthly digital badge tied to 21 Savage Money Making Mentor tips. Monthly topics will include the basics of making money, budgeting, credit/credit cards, and investing. The content will be released through press and social media each month.
- Text Help: Young people with questions about money including how to finance their college education can text “money” to 33-55-77.
21 partnered with Juma, the national nonprofit organization that employs youth from under-served communities and helps them build financial capability. The Epic recording artist will help recruit 150 youth that will receive training and employment at Juma’s social enterprise working concessions at Suntrust Park and Mercedes Benz Stadium.
“Getting a first paycheck brings a great opportunity for young people to begin learning about finances,” said Robert Lewis, Juma Atlanta Site Director. “We are excited to partner with 21 Savage and Get Schooled to engage with our young people who need this financial knowledge, skills, and tools to position themselves for future success.”
Young people across the country can access support from Get Schooled, but the “21 Savage Bank Account Campaign" will focus specifically in Atlanta. In March, 21 will host a bank-opening event. Plus, he has donated $15,000 so each teenager Juma employs can receive a $100 deposit into their bank account.
“It’s no surprise that 21 Savage is continuing his work in making financial literacy a priority with the youth of our community,” says U.S. Congressman Hank Johnson. “I continue to applaud his efforts, and I look forward working with him as we create new positive opportunities for our young people.”
For more information about the 21 Savage Bank Account campaign or to get involved visit www.getschooled.com.