In an attempt for independent hip-hop
talent to not only be seen but also heard, ABB Records,
a label supporting independent artists for over 5 years, present their 2nd
annual showcase. The showcase, which kicks off the I-5 tour, will be held
in Los Angeles, California on July 14th, 2002 at Sessions (Club Echo). Performances
include ABB artists Defari, 13, Amad Jamal, and Little Brother as well as
Major (Big Yacht Entertainment), the Infamous MC (MyMan Recordings), plus
a few surprise guests.
Helping bring this event to Los
Angeles are hip-hop sponsors Stacks the Vinyl Authority, Mixwell, Vapors Magazine,
and Wild Style Technicians. Last year's event featured performances by Amad
Jamal, 13, Superstar Quamallah, Fusion Unlimited, and El Da Sensai which packed
the house with industry heads and hip-hop fans alike. People came out not
only to see the show but also to support the independent label best known
for introducing Defari and Dilated Peoples to the world.
"Our goal this year is to reacquaint
people with ABB past and present and introduce our future" states ABB's Beni
B. "At the end of the day, it's not about your image in the industry, it's
all about whether you make good records."
Since its inception in 1997, ABB
Records has established itself as an independent force to be reckoned with
in the world of hip-hop. Major labels, in particular, have certainly taken
the ABB quality standard seriously: several ABB artists have gone on to ink
major record deals. The label's accolades include being named Indie Rap Label
of the Year in 1999 and 2000 by Hip-Hop Connection (UK), as well as a nomination
for 1999 Indie Label of The Year by influential radio trade publication Gavin.
ABB's worldwide rep has been built on a solid foundation of consistency and
musical excellence-not always a given when dealing with the hip-hop industry.
The Specifics: Who:
ABB Records and Sessions present
What: The I-5 Tour: 2nd Annual ABB Showcase
Where: Los Angeles, CA - Club Echo (1822 Sunset Blvd.)
When: July 14th, 2002 - 10:00pm - 2:00pm
Why: For the love of good music deserving a chance to be heard 18+, $7.00 at
Additional Events: Saturday, July 13th - In-Store Performance
at Excel Skateshop in Venice, CA (2907 Washiington Blvd. ) @ 1 PM
Saturday, July 13th - Meet N Greet w/ artists at Stacks in Cerritos, CA (18300
Gridley Road Suite B) @ 7 PM
Sunday, July 14th - In-Store Performance at The Basement in Sherman Oaks, CA
(14506 Ventura Blvd.) @ 4 PM
For information on this event or artists, call 510-419-0396 or email: firstname.lastname@example.org.