“4:44” Tidal Ads Connected To NC-17 Movie Starring Mahershala Ali & Lupita Nyong’o (VIDEO)
(AllHipHop News) Sorry Hov fans, it turns out the Tidal ads were connected to a forthcoming NC-17 film starring Mahershala Ali (Moonlight), Lupita Nyong’o (12 Years A Slave), and Danny Glover (The Color Purple).
A 1-minute spot about the Tidal-exclusive movie aired during game three of the 2017 NBA Finals.
Sprint CEO Marcelo Claure then offered more information about 4:44 via his verified Twitter account.
“Excited to bring [Sprint] customers exclusive content through our partnership with [Tidal] – more news coming tomorrow!!” tweeted Claure around 11:39 pm ET on Wednesday.
Earlier this year, it was announced that Sprint acquired 33% of Tidal.
The deal was reportedly worth $200 million.