50 Cent is partnering up with Century 21 but not to sell clothes.
In an effort to raise money for programs and services for families affected by 9/11, the store's CEO Eddie Gindi is working with the non-profit organization Tuesday's Children. Fif is collaborating with Gindi's band, Men In My Head, to record a song and all profits from the track will benefit the charity. The song, which is titled "Century Love," will be available for purchase exclusively in the store on Nov. 11th.
"As a native New Yorker there is no city more resilient than New York," 50 said in a statement. "Tuesday's Children is an incredible organization and I am honored to be involved with this initiative."
Gindi said the G-Unit captain is the best candidate for the collaboration.
"We are living our core value to give back and to bring passion, we're able to do this with the help of entrepreneur and A-list musician 50 Cent," said Gindi. "This year's song "Century Love" is about the resilience of New York City and who better to partner with than a true New Yorker, like 50 Cent, who was born in Queens and rose to the top of the music world with hard work and dedication. We are so thankful that he is able to help Tuesday's Children's cause."
To celebrate their partnership, an in-store event will be held at the lower level of the flagship store in New York City on Nov. 11th. The Queens spitter will be there not only signing autographs but showing off his SMS Audio headphones and threads from a clothing line called Frigo RevolutionWear that he is investing in.