50 Cent's Reebok Ads Cause Stir In U.K.


“I am what I am” campaign has come under fire in the U.K. due to

graphic images of rapper 50 Cent.

The television

ads feature 50 Cent counting to nine relating the number to the amount of times

he was shot in 2000, while the print ads feature the rapper with finger print


The Disarm Trust,

an anti-gun charity in the U.K., called the ads “irresponsible and despicable,”

and said the company “was preying on young impressionable black males.”

Reebok denied the

Disarm Trust’s claims and stated that the advertisements were “edgy”

and would only be featured in adult oriented media outlets.

"Reebok does

not condone every action, choice or view expressed by the athletes and entertainers

who wear our products," a spokesperson for the company stated.

50 Cent recently

landed in hot water in the United States, when he booted former cohort The Game

from his G-Unit clique on New York's Hot 97.

Game, who was on

rival station Power 105, went to Hot 97’s offices to confront 50 Cent

and in the resulting fracas, an associate of Game was shot in the buttocks.

The two men later

held a press conference at the Schomburg Center in Harlem, New York, to end

the growing tension between the two camps.

The “I am

what I am” campaign features Allen Iverson, Andy Roddick, Jay-Z, Lucy

Liu, Yao Ming, 50 Cent and others.

A press release

issued by Reebok called the global campaign the largest advertising spend in

nearly a decade.

The U.K. has experienced

a surge in violence involving gun crimes, but the overall level of gun crime

in the country is relatively low.

According to the

U.K.’s Home Office website, gun violence accounted for less than half

of 1 percent of all crime recorded by police.