(AllHipHop News) Curtis "50 Cent" Jackson's entrepreneurial empire continues to grow. His latest business venture is a new partnership between his SMS Audio brand and NASCAR's Swan Racing.
[ALSO READ: Carmelo Anthony Partners With 50 Cent’s SMS Audio]
"Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” states 50. "They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”
SMS will be an associate sponsor for the team’s No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 Sprint Cup Series seasons. The deal includes Swan-branded SMS Audio headphones featuring stock car drivers Cole Whitt and Parker Kligerman. SMS will also be branded on Swan vehicles and driver's uniforms.
“Swan Racing is very proud to partner with a growing worldwide brand like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,” says Swan team owner Brandon Davis. “The SMS Audio brand will be featured on both our cars and I know our fans are going to love the product.”
The Statesville, North Carolina based Swan Racing fields two teams driven by Whitt and Kliegerman respectively. They compete full-time in 36 nationally televised races in the NASCAR Sprint Cup Series.
“I am pumped up for this partnership to say the least, as I am a huge Hip Hop fan. I am a huge 50 fan and I rely on headphones to get me in the right pre-race mindset,” says Kligerman.
“From a personal point of view I use headphones every day when I’m doing my workouts and video gaming, so I am definitely excited about my SMS Audio headphones and promoting them to our fans," adds Whitt.